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5 Broadening the Target Audiences
Pages 39-42

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From page 39...
... And for all of these audiences, including students, how to deal with opposition to the teaching of evolution is a major consideration. STARTING YOUNG Richard Potts from the Smithsonian Institution's Human Origins Program of the National Museum of Natural History reported on an informal survey conducted by a colleague of where ninth grade biology students hear about evolution.
From page 40...
... Other important target audiences are parent-teacher associations, boards of education, park rangers, and boy and girl scouts troops. Particularly influential groups include advertisers, public relations firms, entertainers, and game designers.
From page 41...
... . When they see that, they trust the science more." In contrast to some of the statements offered by other participants, Connie Bertka, former Director of the Dialogue on Science Ethics and Religion at the American Association for the Advancement of Science who now teaches a course at Wesley Theological Seminary on science and religion for students studying to be ministers, observed that people inevitably bring their worldviews to discussions of evolution, but reli gious worldviews are not necessarily a problem.
From page 42...
... "There's no magic bullet here." Carol Aschenbrener from the Association of American Medical Colleges stated that educators need to help parents see why it is important for their children to understand evolution. "There have to be some concrete and very pragmatic examples of why it's in their best interest and in their children's best interest to understand that." She said that she was the product of a parochial education, yet she studied evolution every single year after the fourth grade.


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