Messaging for Engineering From Research to Action (2013) / Chapter Skim
Currently Skimming:
Summary
Summary
Pages 1-10
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 1... ...
The 2008 report stimulated considerable interest among segments of the engineering community, and some organizations adopted or adapted the project's messages in their outreach. This report summarizes progress in implementing the CTC messages, but also recognizes that there is potential to galvanize additional action and thus suggests 1
|
From page 2... ...
Many of the report's recommendations resulted from discussion at a December 2010 committee workshop that involved several dozen high-level decision makers representing key stakeholder groups in the engineering community. SAMPLES OF IMPLEMENTATION Since the 2008 release of the CTC report, a number of institutions have either directly used or adapted its messages and related "taglines." The Society of Women Engineers, for example, reworked all of its print and web-based messaging products to align with the CTC positioning statement and messages.
|
From page 3... ...
Gordon Prize, a $500,000 award that recognizes innovations in engineering and technology education. In addition, a number of large, well-known companies, including DuPont, Texas Instruments, Cisco, Exxon Mobil, GE, and Lockheed Martin, have produced advertising or recruiting materials that reflect the spirit of Changing the Conversation.
|
From page 4... ...
can take several basic actions that will contribute to public understanding of engineering. • Make explicit use of the words "engineer" and "engineering" and express the CTC positioning more frequently in public communications, such as press releases, radio and televi sion advertising, websites, social media (e.g., Facebook and T witter)
|
From page 5... ...
Call to Action: Industry The committee recommends that industry take the following actions to help change the conversation about engineering: • Increase the number of companies whose corporate identity, recruiting efforts, product advertising, and outreach to the public feature engineers and engineering and use messages and taglines either directly from or comparable to those from Changing the Conversation. • Leverage outreach and messages by collaborating more often with other segments of the engineering community, such as professional societies and engineering colleges.
|
From page 6... ...
Call to Action: Government Agencies The committee recommends that government agencies take the following actions to help change the conversation about engineering: • Incorporate the CTC messages in education and outreach programs, such as NASA's Summer of Innovation, and in all STEM-related government programs that support hands-on experiments and engineering design activities for schools, libraries, scout troops, civic centers, and other organizations. • Collaborate with other segments of the engineering commu nity to advance the goal of changing the conversation -- for example, by working with industry partners in outreach pro grams or regularly participating in the CTC website.
|
From page 7... ...
Specific steps might include the addition of a recurring session at the annual ASEE conference and at the yearly Engineering Deans Council Public Policy Colloquium to review and encourage discussion of efforts to improve engineering messaging in engineering education programs
|
From page 8... ...
Call to Action: Engineering Schools The committee recommends that engineering schools take the following actions to help change the conversation about engineering: • Explain the CTC messaging approach to faculty and staff, describing its rationale and the evidence for its usefulness. This might be done in faculty orientation workshops or other training sessions that lay out explicitly how to use the CTC messages and taglines to shape how students and potential students think about engineering.
|
From page 9... ...
to inspire students to think about problems whose solutions will make a "world of difference." Engineering students educated in these ways can themselves become ambassadors for spreading the CTC messages. Call to Action: Science and Technology Centers The committee recommends that science and technology centers take the following actions to help change the conversation about engineering: • When designing new exhibits or revising existing ones, incor porate the CTC messages to the extent possible.
|
From page 10... ...
• Maintain the CTC website and Facebook page until they are deemed no longer useful. This could be done by the NAE alone or in partnership with other engineering organizations.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.