Making Value Integrating Manufacturing, Design, and Innovation to Thrive in the Changing Global Economy: Summary of a Workshop (2012) / Chapter Skim
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2 Building the Ecosystem for Making Value
2 Building the Ecosystem for Making Value
Pages 18-34
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From page 18... ...
What barriers in the United States may prevent the creation and delivery of value? Multiple participants cited the importance of four factors: human capital, business practices, government services, and infrastructure.
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The University encourages multidisciplinary education and research with many project-based courses focused on design and product development in collaboration with Finnish companies. Online at www.aalto.
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They learn that innovation is a skill, and they master that skill, said Carlson. "Imagine if we had an education system that was teaching this from kindergarten through college through graduate school." Michael Molnar, chief manufacturing officer at the National Institute of Standards and Technology, emphasized the need for quick action to improve the education system in the United States, given the urgency 3 The Girls' Middle School (GMS)
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Every year of college should have a course in product design and manufacturing that involves building a physical prototype, Molnar said. Industry, educational institutions, and government all have roles to play in advancing workforce skills.
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Georgia Tech and other institutions have been developing an initiative to inspire the next generation of manufacturers in the United States based on the Changing the Conversation campaign led by the National Academy of Engineering. With a grant from DARPA, Georgia Tech is offering manufacturing education programs for high school students around the country, encouraging them to use the latest technology to design and build items such as wind turbine blades, mobile ground and air robots, and electric cars.
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Georgia Tech emphasizes innovation in both its curriculum and teaching approaches. For example, under a program called Adven ture Products, teams of students prepare a three-minute video about an idea, make a three-minute presentation before a panel of judges, and then answer questions for three minutes.
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Just getting the permits to build a factory in the United States would be impossible in that amount of time, he said, although he added that regulations in the United States do have advantages: Americans enjoy clean water and air. But the lengthy permitting processes make it impossible to innovate quickly.
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It takes lots of iterations, [and] you want to go as fast as you can." FIGURE B2-2.1 SRI International devel ped a method for innovation that emphasizes o understanding important needs, developing a compelling value proposition, and get ting rapid feedback from colleagues and partners.
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"We can and should have a much greater level of discussion about what kind of changes are needed [for drug approval] , and the public has to be involved in this." FIGURE 2-2 John Dordick explained how personalized medicine could transform the pharmaceutical industry, but in order to do so, regulatory procedures for drug approval have to be dramatically shortened.
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It is on the web: it used to be a year and a half, it is now down to a couple of weeks." In addition to the speed of government services, participants cited the need for consistent policies to support and enhance value creation. The 50 states have many different regulations, which makes it very difficult for manufacturers, Taylor explained.
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Venture capitalists also help small companies build teams to launch a product, thus managing execution risk. This model tends to work best in places like Silicon Valley, where the ecosystem of people, pro cesses, and financing is well developed.
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In an era when vast amounts of information are available, he said, privacy is clearly an issue that needs to be considered. Many of the ways to make value involve leveraging information.
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Information needs to be audited, assessed, and validated by impartial and trusted individuals, and it needs to be more transparent, so that databases, websites, and tools are available for the use of manufacturers and organizations from other sectors. Throughout the workshop participants emphasized the importance of an infrastructure to support technology development, and identified issues associated with the development of research ideas to commercialization.
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From page 31... ...
One option Shipp suggested is investing in "platform technologies" such as energy storage or biomanufacturing to avoid "picking winners and losers" from specific technologies in these fields. As an alternative, another participant suggested focusing on challenges, such as environmental sustainability (Box 2-4)
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Golden cited six drivers of sustainability issues. The first is the growth in world population, from 7 billion people today to a projec tion of more than 9 billion in the year 2050 and more than 10 billion by 2100.
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Similar pro visions are appearing in countries around the world to quantify and reduce resource impacts. Finally, the private sector realizes that it needs to address sus tainability issues as part of the issues associated with the goods and services it sells.
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