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Executive Summary
Pages 1-8

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From page 1...
... By December 2004, operators claimed TCRP RePoRT 108 CaR-ShaRing WheRe and hoW iT SuCCeedS about This Report One of the newest additions to the transportation toolbox, car-sharing has the potential to change people's relationship to the car in dense, urban communities. Car-sharing is usually run by independent operators, but can help achieve many of the goals of partner organizations such as developers, businesses, local governments, transit agencies and universities.
From page 2...
... Almost all members are concerned about environmental and social issues, and are more concerned with what a vehicle can be used for, rather than how it looks or its brand name. Car-Sharing and Other Transportation Modes Car-sharing is sometimes called the "missing link" in the package of alternatives to the private automobile.
From page 3...
... The wider benefits of reduced parking include cost savings; release of land for development; and less stormwater runoff. Vehicle Travel Most studies suggest that, on balance, car-sharing reduces vehicle travel – particularly once a program matures and the "novelty" wears off.
From page 4...
... Firm Data More Speculative Individual/ Business Cost savings Greater mobility Convenience Transportation System Lower parking demand More fuel-efficient vehicles Less vehicle travel More transit ridership Environment/ Community Lower emissions Cost savings for development Less congestion Better urban design More compact development Less energy/resources for vehicle manufacturing La ye re d Be ne fit s
From page 5...
... This study examined the role of five types of partners in detail: • Local governments • Transit agencies • Developers • Employers and businesses • Universities There are many other types of partners, including grassroots community groups; Transportation Management Associations and other rideshare agencies; and federal and State agencies. Types of Support Marketing.
From page 6...
... Some partners, such as the City of Philadelphia, have gone a step further by replacing fleet vehicles with a car-sharing program. Partner organizations such as BART, a rail system in the San Francisco Bay Area, provide valuable marketing assistance, helping car-sharing to grow.
From page 7...
... This study identified five key factors for success that support the development of car-sharing: • Identifying a champion for car-sharing, such as an elected official or high-placed staff member who recognizes the benefits of car-sharing and works to promote it • Adopting supportive policies and regulations, such as zoning incentives and inclusion of car-sharing in environmental, transportation and corporate sustainability plans • Providing funds to help car-sharing programs become established • Implementing supportive actions such as providing marketing, parking, and integration with transit • Selecting the right neighborhoods that have the density, walkability and transit service to help car-sharing thrive Most barriers are local, but some issues may be best tackled on a national level. Many operators have expressed interest in a national car-sharing association that could help promote understanding; advocate for regulatory reform; and provide a forum for networking and data sharing.
From page 8...
... Most communities, then, will need to be proactive if they want car-sharing as a local transportation option. Regardless of the organizational arrangement, partners can help catalyze carsharing through: • Documenting the characteristics of neighborhoods that could support car-sharing • Conducting preliminary market research or a feasibility study • Providing outreach to obtain institutional and community buy-in • Providing financial or in-kind support • Integrating car-sharing with wider neighborhood and transportation plans • Addressing other key barriers, such as licensing and zoning Car-sharing is fundamentally a niche product that only makes sense in certain markets.


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