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Exhibit B: Sample Tactical Plan for Year 1 - Industry
Pages 11-11

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From page 11...
... EOC Champion Target Audience Key Message Communication Channel Frequency Transportation Associations (Subcommittees) Politicians, Board Members, Lobbyists, Members, Committees EOC Awareness, Objectives, Goals and Status Current Agency Events Board Meetings, Face-toFace Meetings, Key Briefing Messages, Association Meetings, Conferences, Website Quarterly, As Needed Transportation Associations Media, Community EOC Awareness, Objectives, Goals and Status Broad-based communications, Press Releases, Website Monthly Transportation Associations Transportation Agencies EOC Success Stories, Lessons Learned, Best Practices Association Meetings, Conferences Newsletters, Publications, emails, Website Monthly Transportation Cooperative Ventures Colleges, Government- Sponsored Agencies EOC Awareness, Objective, Goals and Status Presentations, Face-to-Face Meetings, News Briefs, Website Monthly Other Industry EOC Champions State and Federal Regulatory Agencies EOC Awareness Association Meetings, Presentations, Publications, Metrics, Workshops, Committees, Website Quarterly Other Industry EOC Champion All Stakeholders EOC Awareness, Objective, Goals and Status EOC Success Stories, Lessons Learned, Best Practices Association Meetings, Presentations, Publications, Metrics, Workshops, Website Monthly Exhibit B: Sample Tactical Plan for Year 1 -- Industry.

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