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Pages 30-32

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From page 30...
... The conclusions offered here attempt to place these findings in a larger context of how ridership forecasting methodologies are evolving and might continue to evolve at transit agencies. DATA • A wide variety of data sources are used in ridership forecasting.
From page 31...
... • The Orange County Transportation Authority (OCTA) case study indicates that GIS programs, formal modeling efforts, use of elasticities, and professional judgment can together provide a menu of ridership forecasting methodologies for use as appropriate.
From page 32...
... • Transit agencies reported value in ridership forecasting methodologies. Several noted that ridership forecasts provide a basis for prioritizing among competing proposals and, more generally, for decision making at the senior management and board levels.

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