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Understanding How to Motivate Communities to Support and Ride Public Transportation (2008) / Chapter Skim
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Pages 77-79

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From page 77...
... The values segmentation findings provide further direction for this approach: • Belonging to the values segment labeled Society DoGooders correlates with support for transit, as measured by the number of support behaviors exhibited on average by individuals in this group (5.0)
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From page 78...
... dependence on foreign oil, security in light of the events of 9/11 and the war in Iraq, a more serious climate exists today. However, it appears that most people do not think of the positive effect that public transportation has in connection with many of these issues.
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From page 79...
... • Public transportation saves productive time by lessening traffic congestion. • Public transportation makes us less dependent on foreign oil.
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Key Terms

  • public transportation
  • tax dollars
  • support behavior
  • positive effect
  • personal relevance

  • communication strategies
  • foreign oil
  • support behaviors
  • port public
  • effective communication


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