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Practical Measures to Increase Transit Advertising Revenues (2009) / Chapter Skim
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Appendix A - Media Planner Quantitative Survey
Pages 73-93

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... A-1 A P P E N D I X A Media Planner Quantitative Survey
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... The other half of the sample was asked to assess place-based media instead.
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... The other half of the sample was asked to assess place-based media instead.
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  • media instead


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