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Practical Measures to Increase Transit Advertising Revenues (2009) / Chapter Skim
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Appendix D - Media Planner Pre-Survey Interview Guide
Pages 97-97

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From page 97...
... : – "I don't know enough about transit media to make me comfortable recommending it to clients." – "I'm not comfortable recommending transit because there are no measurements to make the case for effectiveness and efficiency." – "Transit is a downscale venue -- unless you want to risk damaging your brand image, I wouldn't recommend using it." – "Transit advertising is not as efficient as most media." – "My clients want national buys -- transit is not national." – "Clients typically reject transit because of the production costs involved." – Other perceptions of Transit: Write in ______ • For what types of advertisers and situations do you feel transit media are appropriate? • For what types of advertisers and situations do you feel transit media are inappropriate?
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Key Terms

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  • perceptions changed

  • reps provide
  • media sales
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  • various media

  • including transit
  • transit advertising
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  • sit media
  • national buys

  • media planner
  • media mix
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  • cities constitute
  • offered bundled


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