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Practices in the Development and Deployment of Downtown Circulators (2011) / Chapter Skim
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Pages 50-54

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From page 50...
... The chapter is organized in five sections: • Circulator Design and Implementation • Agency Assessments of Downtown Circulators • Lessons Learned -- Survey Respondents • Lessons Learned -- Case Studies • Conclusions and Areas of Future Study The future research needs offered here focus on extending the synthesis findings to understand similarities and differences between public-sector and private-sector employers and to enhance the effectiveness of these programs. CIRCULATOR DESIGN AND IMPLEMENTATION • The impetus to begin a downtown circulator usually comes from the transit agency, downtown organizations, or elected officials.
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From page 51...
... Agencies promoting tourism, hotels, the convention center, and downtown employers are likely to participate in marketing efforts. A wide variety of marketing activities are undertaken for downtown circulators.
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From page 52...
... The downtown circulator is an important sales tool for the Convention and Visitors Bureau and provides an advantage in competing for convention business. • The city of Los Angeles DOT (LADOT)
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From page 53...
... Funding, especially operating funding, was the only factor cited as a major constraint by a majority of survey respondents, and is also a dominant factor among agencies that discontinued or never implemented a downtown circulator. • Branding of the service, vehicles, and stops is imperative to establish the circulator's identity, particularly if the target market is tourists and visitors and/or nontransit riders.
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From page 54...
... The case studies present examples of downtown circulators oriented toward different markets and in different downtown environments. How does a city or transit agency make a decision as to which market to serve?
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Key Terms

  • downtown organization
  • transit agency
  • downtown circulator
  • visitors bureau
  • transit authority

  • rail station
  • transit users
  • downtown businesses
  • ada service
  • major constraint

  • downtown dash
  • circulator service
  • convention center
  • complementary ada
  • downtown circulators

  • service design
  • service associated


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