Uses of Social Media in Public Transportation (2012) / Chapter Skim
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Pages 19-27
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• People will use social media to criticize my agency (22% of responding agencies/average = 2.7)
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, administration (23%) , TAble 8 IMpORTANCe OF bARRIeRS IN AGeNCY DeCISION TO USe SOCIAl MeDIA Barrier No.
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As might be expected, large urban agencies devoted more staff resources to social media than those operating in smaller environments. More than half of the large urban agencies responding to this question allocated at least 40 hours, or the equivalent of one week per month, to social media activities, including 23% that reported an investment of more than 80 hours per month.
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. Although some organizations ban personal use of social media at the workplace, others allow some level of access.
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These limits on staff social media activity were consistent with the CTG's findings. According to CTG, public agencies manage employee access to social media in two ways: (1)
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The epA, one of the first federal organizations to develop guidance for using social media, echoes these suggestions in its advice on finding a tone for social media posts: "Write in an informal, personal tone. Think party conversation, not news release or fact sheet" (31)
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Some argue that federal Section 508 accessibility rules do not apply to government use of social media sites such as Twitter and Facebook, because the sites are privately owned and operated. Advocates say this violates the spirit of the law (36)
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Although public agencies generally have privacy policies that address collection and use of personal information on their own websites, social media sites on third-party platforms are typically governed by the privacy policy of the application. In 2009, DHS held a workshop to explore the legal issues associated with government use of social media (46)
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. For example, the Commonwealth of Massachusetts takes this approach and includes the following information about Twitter in its social media policy: Unless you protect your updates, messages you post on Twitter and received by the Agency may be public records and may also be publicly available.
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