Uses of Social Media in Public Transportation (2012) / Chapter Skim
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Pages 38-42
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From page 38... ...
The characteristics of social media users are not yet well documented and questions remain about whether social media platforms can bridge the digital divide, or the gap between people who have access to IT and those who do not. Although not conclusive, research suggests that social media attract users from multiple demographic categories.
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From page 39... ...
• User privacy -- Although public agencies generally have privacy policies governing collection and use of personal information on their own websites, social media sites on third-party platforms are typically governed by the privacy policy of the application. • Changing social media landscape -- As the social universe expands, transit agencies will have to work harder to keep track of changes in this dynamic environment and to adapt accordingly.
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From page 40... ...
In addition, Bay Area Rapid Transit encouraged agencies to focus on providing basic rider information tools -- including online trip planning and real-time service information -- before spending time on social media. consider the Organizational impacts Several agencies emphasized the importance of obtaining the necessary internal approvals before implementing social media campaigns.
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From page 41... ...
Further research could provide more insight into the demographics of social media users and help determine whether public transportation agencies need to take additional actions to ensure that all riders can access online information and social networking sites.
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From page 42... ...
Despite the growth in mobile applications and traveler and citizen information services, only a few agencies reported integrating social media with these additional activities. Additional research could help identify the potential for better coordinating social media activities with other platforms for providing agency information.
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