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Uses of Social Media in Public Transportation (2012) / Chapter Skim
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Appendix B - Survey
Pages 48-57

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 48...
... Heavy rail/subway [ ] Bus rapid transit [ ]
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From page 49...
... Blog Facebook Twitter YouTube LinkedIn N/A Service info (static)
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From page 50...
... Operations/maintenance staff [ ] Customer service staff [ ]
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From page 51...
... ( ) Describe other agency goals for using social media and indicate their importance.
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From page 52...
... Rate effectiveness Describe your experience Not effective at all Slightly effective Effective Very effective Not applicable Everyday riders ___ ___ ___ ___ ___ ___ Students ___ ___ ___ ___ ___ ___ Young adults ___ ___ ___ ___ ___ ___ Seniors/older Americans ___ ___ ___ ___ ___ ___ People with disabilities ___ ___ ___ ___ ___ ___ Low-income communities ___ ___ ___ ___ ___ ___ Minorities ___ ___ ___ ___ ___ ___ Tribal communities ___ ___ ___ ___ ___ ___ Agency employees ___ ___ ___ ___ ___ ___ External stakeholders ___ ___ ___ ___ ___ ___
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From page 53...
... Don't know 18. Following are some commonly identified barriers to using social media.
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From page 54...
... ( ) No staff available to manage social media activities ( )
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From page 55...
... These may include concerns about negative publicity, allowing employee access to social media sites, and addressing a digital divide.
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From page 56...
... Please describe any lessons learned that would benefit other transit agencies using social media.
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From page 57...
... TRB Transportation Research Board TSA Transportation Security Administration U.S.DOT United States Department of Transportation
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Key Terms

  • using social
  • media activities
  • media applications
  • specify below
  • effective effective

  • media sites
  • improve agency
  • media policy
  • media posts
  • archive social

  • agency image
  • facebook twitter
  • service info
  • reach potential
  • blog facebook

  • improve customer
  • service information
  • commonly identified
  • potential riders
  • agency goals

  • twitter youtube
  • applicable communicate
  • strengthen community
  • obtain feedback
  • annual unlinked

  • increase ridership
  • save money
  • youtube linkedin
  • media identified
  • manage social


    • This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
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