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Uses of Social Media in Public Transportation (2012) / Chapter Skim
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Summary
Pages 1-3

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 1...
... Despite the stated advantages to using social networking, industry experts and survey respondents identified a series of barriers and concerns, including the following: • Resource requirements -- Although setting up social media sites is generally free, web pages require ongoing maintenance and monitoring. Agencies responding to the survey said that staff availability was the greatest barrier to adopting social media.
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From page 2...
... • User privacy -- Although public agencies generally have privacy policies governing collection and use of personal information on their own websites, social media sites on third-party platforms are typically governed by the privacy policy of the application. • Changing social media landscape -- Expert opinions about the future of social media vary, but all agree that interactive media are here to stay.
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From page 3...
... Additional research could help determine whether social media leave transit agencies especially vulnerable to cyber-threats and, if so, recommend appropriate actions. • Access for people with disabilities -- While federal agencies are required to conform to Section 508 accessibility guidelines for their web applications, some analysts argue that these rules do not apply to government use of privately owned social media sites such as Twitter and Facebook.
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Key Terms

  • transit agencies
  • media sites
  • media activities
  • media users
  • surveyed agencies

  • social networking
  • integrating social
  • using social
  • media applications
  • media platforms

  • media policy
  • urban agencies
  • agencies responding
  • provide transit
  • networking sites

  • resource requirements
  • industry experts
  • help determine
  • owned social
  • coordinating social

  • called social
  • adopted social
  • implementing social
  • changing social
  • adopting social

  • media leave
  • media posts
  • media policies
  • media tends
  • media enable


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