Public Response to Alerts and Warnings Using Social Media Report of a Workshop on Current Knowledge and Research Gaps (2013) / Chapter Skim
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4 Credibility, Authenticity, and Reputation
4 Credibility, Authenticity, and Reputation
Pages 34-40
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From page 34... ...
The electronic commerce firm eBay operates one of the largest and best-known online reputation systems, which provides buyers with a history of a seller's past transactions along with feedback from individuals who purchased items from the seller. Reputation systems have three principal functions: • Inform participants about other participants, to help them determine if a particular participant is trustworthy.
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From page 35... ...
This tradeoff, between the utility of a well-managed reputation system and the high cost to newcomers, is a challenge to the growth of a reputation system, said Resnick. Turning to the usefulness of reputation systems in the context of disaster response, Resnick commented that some participants may be able to develop a positive reputation through interactions before a disaster occurs, whereas other participants who may in fact have very useful information will not necessarily have established a prior reputation nor be able to establish their reputation quickly during an event.
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From page 36... ...
One possibility is to use social media to mobilize individuals to create pointers to such correct information. A person motivated to correct false information could, for instance, begin to search tweets containing misinformation and then invite other users to respond to these incorrect tweets, including supplying links to where the information is corrected.
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From page 37... ...
APPLYING THE "CITIZEN SCIENCE" MODEL TO DISASTER MANAGEMENT Past research at the University of Colorado, Boulder, and at the University of Delaware has found that during disasters individuals act largely in a self-directed, collaborative way to create emergent behavior. Their decentralized, pluralistic decision making, David Stephenson reported, finds imaginative and innovative ways to cope with the contingencies that typically appear in major disasters.
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From page 38... ...
Liu, Sarah Vieweg, Amanda Hughes, Aaron Schram, Kenneth Mark Anderson, Mossaab Bagdouri, Joanne White, Casey McTaggart, and Chris Schenk, Promoting structured data in citizen communications during disaster response: An account of strategies for diffusion of the "Tweak the Tweet" syntax, Christine Hagar (Ed.) , Crisis Information Management: Communication and Technologies, pp.
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From page 39... ...
CREDIBILITY, AUTHENTICITY, AND REPUTATION 39 FIGURE 4.1 An example of Tweak the Tweet syntax used during the 2010 Haiti earthquake. SOURCE: Project Epic Web site.
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From page 40... ...
Locality and hyperlocality matter. On Twitter, formal emergency response agencies or local media are retweeted more often than others.7 • What can be learned from past research on emergent behavior (where groups of individuals collectively complete complex tasks they could not do independently)
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