Public Response to Alerts and Warnings Using Social Media Report of a Workshop on Current Knowledge and Research Gaps (2013) / Chapter Skim
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6 Research Gaps and Implementation Challenges
6 Research Gaps and Implementation Challenges
Pages 49-54
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From page 49... ...
The following sections outline research opportunities and associated implementation challenges identified by the committee and workshop attendees during the plenary and breakout sessions of the workshop. The opportunities and challenges compiled here from presentations and discussions at the workshop do not reflect a consensus of the committee or the workshop participants, nor are they intended to be a comprehensive list of research questions.
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From page 50... ...
Indications abound that both practice and research have since yielded sig nificant advances, observed Palen. Local emergency managers are experiment ing with how to incorporate social media into their daily practices, for example, and the American Red Cross has incorporated certified volunteers into its social media response plans.
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From page 51... ...
Their interactive nature makes social media useful as a medium for both receiving and confirming disaster information, which suggests opportunities to reduce the gap between the time individuals receive disaster information and when they take action. Some specific research questions include the following: • How should broadcast messages from emergency managers be crafted in light of the limitations (e.g., short message lengths)
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From page 52... ...
Some specific research questions include the following: • How, if at all, do people differentiate the privacy implications of message monitoring by government agencies, by commercial entities, and by the general public during disasters versus at other times? • It has been suggested that people are willing to accept reduced privacy safeguards during disasters.
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From page 53... ...
Some specific research questions include the following: • What organizational theory provides an understanding of how ad hoc volunteer organizations form, function, and evolve -- and what the implications are for disaster management? • Although official first responders in government and nongovernment organizations have had training to deal with emergency situations, most ad hoc volunteers have not.
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From page 54... ...
These barriers stem in no small part from an incomplete understanding, as discussed above, of how to use social media in disasters and the relative newness of the medium. Some specific challenges include the following: • Limited knowledge about information-sharing techniques and collection of information; • Limited staff plus budget challenges that create barriers to using social media for situational awareness; • Lack of policies and discussion about the use of social media for dissemination of alerts and warnings and for situational awareness; and • Concerns about potential liabilities that are created when new technology is introduced, specifically with respect to fair representation of victims' needs and the distribution of resources.
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