Transitions to Alternative Vehicles and Fuels (2013) / Chapter Skim
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4 Consumer Attitudes and Barriers
4 Consumer Attitudes and Barriers
Pages 77-88
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From page 77... ...
They typiin Chapters 2 and 3, or LDVs and fuels will never achieve the cally are younger and more financially sound than the general market penetration rates necessary for successful achieve- population and are characterized by a desire to be first to posment of the petroleum and GHG reduction goals of this study. sess or use something new and different in the market.
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From page 78... ...
dedicated environmentalists, older empty-nesters, and "first This chapter examines demonstrated results and stated on the block" ego gratification seekers. The environmental- preference surveys, with stated preference surveys in the ists would be willing to pay a premium and accept reduced forefront because, as many of the vehicle and fuel types travel range, cargo and passenger capacity, and limited refu- under consideration are not yet in the market, there has eling opportunities to acquire vehicles and/or use fuels that been little opportunity for researchers to conduct studies of they believe would help reduce GHG emissions; the empty demonstrated preferences.
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From page 79... ...
The trend reflected in Table 4.1 or in Figure 4.1, both of which examine of fuel efficiency rising in importance along with fuel prices $4.00 35.0% Fuel Cost $3.50 30.0% Small Vehicle Market Share $3.00 25.0% $2.50 20.0% $2.00 15.0% $1.50 10.0% $1.00 5.0% $0.50 $- 0.0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 FIGURE 4.1 Small vehicle market share (retail sales only) and fuel cost (in 2011 dollars)
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From page 80... ...
Indeed, recession of 2008-2009 and the continued economic slump General Motors has released a television advertisement for that has followed certainly have influenced that growth, as its 2013 Volt PHEV that highlights the fact that a specially have increasing fuel prices in recent years. However, there tuned version of the vehicle qualifies for HOV lane access is evidence indicating that potential savings from fuel effiin California.
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From page 81... ...
at 13 percent, hydrogen 4.4 SUBSIDIES fuel cell electric vehicles (FCEVs) at 18 percent, and BEVs Capgemini is not the only one finding that income tax at just 9 percent.
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From page 82... ...
over the decades, even if that effectiveness is not accompaFuture fuel savings, however, are uncertain due to the nied by the levels of environmental cleanliness necessary unpredictability of future fuel prices, the fact that the fuel to achieve the nation's present goals. In a 2010 survey of economy consumers will achieve in actual use will differ consumer adoption literature, researchers at the University from the government's ratings, and potential variations in of Wisconsin found broad agreement that there is consider
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From page 83... ...
However TABLE 4.3 Principal Barriers to Adoption of AFVs future CNGV are likely to be designed from the ground up Percent Respondents in Each Study and could better house larger fuel tanks, thus enabling them Reason That Could to deliver improved range. Citing Reason as a Concern Influence Purchase Decision of an Alternative- Auto Gauging Green The move to more efficient, lower-emission LDVs almost fuel Vehicle Techcast Interesta Autob Minetac certainly means that cars and trucks, regardless of the fuel source or powertrains, will have to be lighter than they are Cost vs.
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From page 84... ...
"Cash for Clunkers" economic stimulus program in & Fuel Cost Compact Car Considerationwhich consumers received funds to apply to the purchase of new, more efficient vehicles in return for junking older, less-efficient models. SOURCE: Data provied by Edmunds.com Data Center; chart prepared for this report by Edmunds.com.
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From page 85... ...
however, have found that word of mouth can be a power- Earlier studies of consumer adoption in Canada and New fully influential tool, pointing to the potential value both Zealand of flex-fuel, or dual-fuel, vehicles using CNG as of public demonstration and deployment programs and of the alternate fuel found that the presence of refueling infrapublic information campaigns. Axsen and Kurani argue structure was a significant factor in consumers' decisions that the mere presence of greater numbers of AFVs on the to acquire such vehicles.
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From page 86... ...
with gasoline vehicles with respect to cargo capacity, towing respondents said they would be willing to pay a premium -- ability, and other performance characteristics, and without the average was $4,600 -- without expecting to earn back the the cost premiums that would inhibit widespread adoption. money during their full ownership period (Boston Consulting Conversely, rapid rates of technology advancements could Group, 2011)
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From page 87... ...
Observing Consumer Assessment of Plug-in Hybrid Electric Vehicles -- -- -- .
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From page 88... ...
1993. Fuel Availability and Diesel Fuel Ve- native fuel vehicles: An agent-based modeling approach.
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