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4 Innovations and Future Work in Industry Practices
Pages 23-32

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From page 23...
... , reported on progress to date and future directions for a major self-­regulation initiative undertaken by industry. Heather Rubin, senior manager of The Walt Disney Company's corporate citizen and nutrition and well-being initiatives, described the company's efforts to market and provide healthier foods to children and adolescents who watch Disney shows and visit Disney parks.
From page 24...
... • Fifty percent of members reported having front-of-pack labeling for their private brands, and more than half display healthy items in or at the ends of aisles. • Almost 90 percent are providing healthy recipes to shoppers, either through recipe cards at in-store kiosks, through a website, or on recipe cards throughout the store.
From page 25...
... • Giant Eagle stores in Maryland, Ohio, Pennsylvania, and West V ­ irginia offer dietitian services, weight-loss and diabetes classes, and nutrition life coaching. Dietitians conduct field trips in stores, run wellness weekends to educate children on good nutrition and what is available in stores, and lead events in the community.
From page 26...
... Since January 2010, it has required that its participants include only healthier foods (ones that meet specified nutrition criteria) in child-directed advertising or not engage in advertising targeting children.
From page 27...
... • Both McDonald's and Burger King recently dropped the caramel dipping sauces that were advertised and included with apples in children's meals. • The sugar content of most cereal has steadily declined, from 15 grams of sugar per serving to less than or equal to 10 grams, 1 Annual reports are available at http://www.bbb.org/us/childrens-food-and-beverageadvertising-initiative/info/#key%20program (accessed February 5, 2013)
From page 28...
... Next Steps Kolish briefly looked at CFBAI's next steps. Its biggest action item is implementing the new uniform nutrition criteria that go into effect on December 31, 2013.
From page 29...
... Disney was the first major media company to establish nutrition guidelines that would associate its brands and characters with more nutritious portfolio products. The guidelines were developed with the help of health experts and aligned with federal dietary recommendations.
From page 30...
... Disney has steering committees at multiple levels of the organization, has produced summaries of goals and strategies for employees, and provides its employees with training to support company objectives. It also is seeking to involve employees in its Magic of Healthy Living campaign in addition to its overall health and wellness efforts.
From page 31...
... Using Nielsen data on spending, however, the Rudd Center found that the company spent about $150 million advertising its seven regular sodas and about $200 million on 27 other products -- although when spending on the Coke brand, not broken down by specific products, was added to the latter number, the company's spending on all products other than the seven regular sodas was about 63 percent, close to the amount the company was claiming. Mixed Progress One of the Rudd Center's major goals is to encourage changes designed to improve the diets of children and adolescents.
From page 32...
... . Harris concluded with a 2010 quotation from the White House: "Key actors -- from food and beverage companies, to restaurants, food retailers, ­ trade associations, the media, government and others -- all have an important role to play in creating a food marketing environment that supports, rather than undermines, the efforts of parents and other caregivers to encourage healthy eating among children and prevent obesity" (White House Task Force on Childhood Obesity, 2010)


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