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Challenges and Opportunities for Change in Food Marketing to Children and Youth Workshop Summary (2013) / Chapter Skim
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Pages 49-54

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From page 49...
... MULTIPLE LEVELS OF INTERVENTION Many workshop participants observed that change needs to occur on multiple levels to counter an influence as pervasive as the marketing of foods and beverages to children and youth. For example, Samantha Graff, ChangeLab Solutions, stated that a prominent message from the antitobacco movement has been that multiple levels of intervention are needed to change people's environment so as to make healthier choices easier.
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From page 50...
... Huang suggested that community mobilization requires integrated social marketing, not just a particular health message. According to Cheryl Healton, American Legacy Foundation, another step might be for foundations to counter the money that food companies give to community organizations for various purposes.
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From page 51...
... For example, 12-14 is an ideal age group for cooking classes because that is when many children start to get involved in the kitchen. MEDIA LITERACY Several workshop participants spoke about the need for educational campaigns to build the media literacy of parents and children regarding food marketing.
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From page 52...
... MomsRising and Saludable are good examples of how to link awareness with strategies for change, Dietz said. Kelly Brownell, James Rowland Angell professor of psychology, professor of epidemiology and public health, and director of the Rudd Center at Yale University, questioned how media literacy efforts can be carried out well enough to counteract what industry is doing.
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From page 53...
... But legislative initiatives are not currently active, and the efforts of the Interagency Working Group on Food Marketed to Children to advance regulation were squelched, said Brownell. A remaining option is public pressure on companies to change their marketing practices.
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