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Challenges and Opportunities for Change in Food Marketing to Children and Youth Workshop Summary (2013) / Chapter Skim
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2 Progress Since *Food Marketing to Children and Youth: Threat or Opportunity?*
Pages 5-12

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From page 5...
... The committee found strong evidence for the effects of advertising on food and beverage preferences, purchase requests, and short-term consumption among children aged 2-11, and moderate evidence for effects on food and beverage beliefs and dietary intake among those aged 2-5. The committee found insufficient evidence to establish a causal relationship between television advertising and adiposity, especially for teens.
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From page 6...
... In addition, restaurants have made limited progress in expanding and promoting healthier meals and providing nutrition information at the point of choice and consumption. A study examining the meal choices of children and adolescents at the 12 largest restaurants in terms of sales and marketing to youth found that only 12 and 15, respectively, of 3,039 possible meal combinations met established nutrition standards for preschoolers and older children (Harris et al., 2010)
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From page 7...
... Coalition members have pledged to "reduce 1.5 trillion calories annually by the end of 2015 through new lower-calorie options, reduced calorie content of current products and reduced portion sizes of existing single-serving products."1 Marketing Practice Standards The IOM report recommends that the food, beverage, restaurant, and marketing industries establish and enforce the highest standards for the marketing of foods, beverages, and meals to children and youth. It recommends that these industries use licensed characters only to promote foods and beverages that support healthful diets for children and youth; work through the Children's Advertising Review Unit (CARU)
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From page 8...
... The School Environment The IOM report recommends that state and local education authorities educate about and promote healthful diets for children and youth in all aspects of the school environment. It recommends that they develop and implement nutrition standards for competitive foods and beverages2 sold or served in the school environment and adopt policies and best practices promoting the availability and marketing of foods and beverages that sup 2  Competitive foods are foods and beverages offered at schools other than meals and snacks served through the federally reimbursed school lunch, breakfast, and after-school snack programs.
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From page 9...
... A Government–Private Sector Partnership The IOM report recommends that a government–private sector partnership create a long-term social marketing program that supports parents, caregivers, and families in promoting healthful diets for children and youth. This program should be directed at parents of young children through marketing and widespread educational and community-based efforts, it should provide reliable and sustained support for these efforts through publicly appropriated funds and cooperative support, and it should have a mechanism for making proprietary marketing data available to inform the social marketing program.
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From page 10...
... designate an agency responsible for formally monitoring and making regular reports on progress on the recommendations included in the report. The secretary should consult with other relevant cabinet officers and agency heads to develop and implement required monitoring and reporting and report to Congress within 2 years on progress made and any necessary additional actions.
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From page 11...
... Given the many new marketing techniques being used to reach children and youth, much remains to be learned, and much remains to be done, concluded Wartella. "Since 2006 .
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Key Terms

  • healthful diets
  • food marketing
  • report recommends
  • beverage marketing
  • nutrition standards

  • promote healthful
  • social marketing
  • marketing practices
  • marketing program
  • television advertising

  • trade associations
  • recent iom
  • support healthful
  • nutrition information
  • promoting healthier

  • healthy weight
  • weight commitment
  • commitment foundation
  • purchase requests
  • competitive foods

  • licensed characters
  • school environment
  • promote food
  • ing healthful
  • promoting healthful

  • marketing approaches
  • healthful foods
  • food preferences
  • proprietary marketing
  • landmark report


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