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Challenges and Opportunities for Change in Food Marketing to Children and Youth Workshop Summary (2013) / Chapter Skim
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1 Introduction and Themes of the Workshop
Pages 1-4

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From page 1...
... Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity.
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From page 2...
... The workshop featured invited presentations and discussions on contemporary trends in market­ng of foods and beverages to children and youth and the implications i of those trends for obesity prevention. Workshop presentations and discussions involving researchers, policy makers, advocates, and other stake­ olders h explored current efforts in the private, nonprofit, and government sectors to change the current marketing environment, and addressed such topics as • emerging marketing and communication strategies for the pro motion of unhealthy foods and beverages to children and youth and their impact, as well as legal, policy, and consumer- and c ­ ommunity-based approaches for curbing their use; • international approaches to food and beverage marketing to chil dren and youth; • emerging research on the effects of digital marketing, targeted market­ng, and other marketing and communication strategies; i • initiatives and opportunities to leverage emerging marketing strate gies or inspire youth-led activities to promote healthy foods and beverages and/or counteract marketing of unhealthy foods and bev erages; and • lessons learned from other public health initiatives that have employed regulatory and/or countermarketing tactics to curb mar keting of unhealthy products.
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From page 3...
... • Children and adolescents are particularly heavy users of social media, mobile phones, Internet videos, and advergames, all of which are being used to market foods and beverages in increasingly individualized and comprehensive ways. (Kathryn Montgomery, American University)
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From page 4...
... Emerging Policy Initiatives and Communication Strategies (Chapter 5) • Public campaigns led by concerned mothers, taking full advantage of social media and other new communication vehicles, can mobilize policy makers as well as parents.
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Key Terms

  • childhood obesity
  • unhealthy foods
  • obesity prevention
  • beverage marketing
  • emerging marketing

  • emerging issues
  • walt disney
  • television advertising
  • robert wood
  • obesity epidemic

  • communication strategies
  • disney company
  • standing committee
  • food advertising
  • emerging policy

  • limiting food
  • beverage products
  • beverage advertising
  • healthier foods
  • nebraska medical

  • workshop presentations
  • physical activity
  • substantial progress
  • healthful foods
  • marketing communications

  • similar efforts
  • documents evidence
  • sions involving
  • products marketed
  • counteract marketing


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