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Appendix C: Guiding Principles for Evaluation
Pages 309-320

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From page 309...
... to guide its deliberations and development of the national- and community-level evaluation plans and (2) to provide guidance to evaluators who will implement the national and community plans in their own settings.
From page 310...
... identifying alternative funding, building internal assets, and forming partnerships. Ensuring that relevant end users understand the necessity of evaluation capacity at the outset and throughout the evaluation process.
From page 311...
... Does the evaluation design account for important contextual factors that may influence the outcome of the evaluation? From what context are end users operating?
From page 312...
... Multi-sectoral collaborations are often necessary and can include members from local or state health departments, elected officials, urban planners, businesses or the Chamber of Commerce, school boards or schools, hospitals, universities, nongovernmental organizations such as local affiliates of the American Heart Association, and Cooperative Extension agents. Strong leadership is key to ensuring effective collaborations and partnerships.
From page 313...
... specific settings to provide ongoing feedback for evaluation of obesity prevention efforts. Examples of end-user questions: Which surveillance/evaluation plan and indicators/ measures should be adopted for a particular community?
From page 314...
... SOURCES: Adapted from Nolan, 1997; Sober, 1981. Priority Setting Plain language definition: Involves development of guidelines, standards, and goals to guide evaluation design, indicator/measure development, and dissemination decisions.
From page 315...
... Examples of end-user questions: Are quantitative data compiled at regular intervals at the national and/or community levels to enable longitudinal tracking of the outcome or public health problem of interest? Are the data in the surveillance system readily available for immediate use at the national/community levels to identify when a public health problem is emerging, worsening, has reached a plateau, or is improving?
From page 316...
... Is the evaluation intended to find causal factors or explain observed relationships? Is the evaluation intended to support program development, summarize program impact, or monitor trends over time?
From page 317...
... methods, and (3) end user indicate to what the guiding principle is applicable when making decisions about evaluating obesity prevention efforts.
From page 318...
... 1999. Evaluating the public health impact of health promotion inter ventions: The RE-AIM framework.
From page 319...
... American Journal of Public Health 101(11)


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