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7 Families, Social Networks, and the Media
Pages 61-68

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From page 61...
... Part III of this report examines some of the major societal institutions in which young adults are making the transitions to adulthood. This chapter looks at families, social networks, and the media.
From page 62...
... They take on new roles depending on their life experiences. Despite these changes, young adults and their parents still need to address certain personal characteristics and social processes during this period, said Katherine Conger, associate professor of human development and family studies at the University of California, Davis.
From page 63...
... Public, civic, and religious institutions should work collaboratively with parents and young adults to prepare the next generation of adults. SOCIAL NETWORKS AND SOCIAL MEDIA New media enable practices that have not been possible in the past, observed Lynn Schofield Clark, associate professor in the Department of Media, Film, and Journalism Studies at the University of Denver, who has been working in a high school that serves at-risk young people and studying how social media help them make connections with parents, peer groups, and other sources of support.
From page 64...
... An area Clark emphasized is the link between social media storytelling 1  Presencing is defined as "media-enhanced ways in which individuals, groups, and institu tions put into circulation information about, and representations of, themselves for the wider purpose of sustaining a public presence." Social media sites are examples of public spaces that provide opportunities for creating and displaying oneself "beyond one's bodily presence" (Couldry, 2012, p.
From page 65...
... Though new media can harm young people if they do not think carefully about what they are posting, young people also are developing their identities using two-way media. Social networks, text messaging, and other electronic forms of communication have created capabilities that previous generations did not have, she said.
From page 66...
... At the same time, such images can increase the risk of cyber bullying, harm a person's reputation, or influence career or educational opportunities, as companies and universities often review personal social networking sites before making acceptance decisions, said Halpern-Felsher. Industries do their own marketing research and in certain respects are well ahead of the social sciences in looking at behavior change.
From page 67...
... In the policy arena, future steps need to focus on the images being conveyed, restrict misleading ads, and pursue other regulatory efforts such as countermarketing. "How can we take the same research that the tobacco industry is using .


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