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3 The Science-Information Climate
Pages 13-18

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From page 13...
... People communication monopoly when it comes to new view complex science issues, such as GMOs, in technologies -- that if science speaks, the different many ways, said Scheufele. He emphasized that publics will listen -- and that is not the case," said framing is an important tool that helps people to Dietram Scheufele of UW Madison.
From page 14...
... W Washington Post headlin "Biotech versus the ne, h e T words th people u and assoc The hat use ciate with B Bambi of In nsects: Gene- -Altered Cor May Kill rn l new technologies both create and shed lig on the s ght Monarchs."17 Framing the issue that way activated M e w d way in which new technologie are framed William w es d. t existing im the mage that most people hav of the baby ve y Hallm man of Ru utgers Univ versity discu ussed the d deer Bambi and quickly portrayed biot a p technology in n partiicular associa ations that ppeople menti ion when a negative way.
From page 15...
... MEDIA EFFECTS ON THE INFORMATION CLIMATE CONSUMER OPINIONS The information climate is influenced through Stephen Palacios of Added Value Cheskin several media effects. First, scientific information discussed the role of consumer opinion about GMOs can be framed in different packages, Brossard in forming industry marketing strategies and explained.
From page 16...
... Kahan cautioned Food manufacturers and food-industry that some people want to anticipate public reaction executives are influenced by consumer opinion and start a debate where it is not currently happening regardless of whether the science demonstrates that and that this can have adverse effects on science genetically modified foods are safe, Palacios stated. communication.
From page 17...
... World Wide View on Global Warming organized by Delborne explained that there are three basic DBT. First, he found that it is possible to engage in types of public engagement -- public communication, high-quality deliberations with members of various public consultation, and public participation (Box 3- publics.
From page 18...
... "You risk not expertise, "two values that we hold very high in only being pulled in your position but being pulled American society". For many, "turning over some off your agenda and pulled off what you want to talk decision-making power to a public that might not about." Sixth, for the ideas, decisions, or questions align with experts' views is scary and difficult," he raised in public participation to be useful, "we have concluded.

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