Effective Chemistry Communication in Informal Environments (2016) / Chapter Skim
Currently Skimming:
3 The Current State of Chemistry Communication
3 The Current State of Chemistry Communication
Pages 37-44
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 37... ...
; • web searches for chemistry in science media; and • a semistructured, multiweek discussion with the 1,800-member NSF Media and Informal Science Learning group on the LinkedIn social network site.1 Although necessarily limited in scope and focus, the landscape study provides the best available snapshot of current chemistry communication activities in the United States. This chapter draws heavily on the landscape study and contains many passages from the report.
|
From page 38... ...
For example, chemistry plays a role in topics like antibiotic resistance, nanomaterials, and gems and crystals, but discussions of these topics may not mention molecular interactions, reactivity, crystal structures, or other chemistry concepts. Chemistry was just one of many topics in science, technology, engineering, and mathematics that organizations in the landscape study addressed in their educational programming.
|
From page 39... ...
The communication efforts in the landscape study mostly related to biochemistry and materials chemistry, though it is likely that there are communication activities in the United States about all areas of chemistry. • Everyday chemistry: Everyday chemistry activities investigate the role of chemistry in the things we do, see, or use every day.
|
From page 40... ...
More recently, the public lecture has been transformed into more-informal opportunities for chemists to share their knowledge and respond to participant questions; the committee's research uncovered a variety of such activities, including pub nights and food demonstrations. Activities also include science festivals, which are growing in number around the country, and performances in which chemistry concepts are communicated through theater, music, or art.
|
From page 41... ...
Experts interviewed in the study noted that efforts to broaden participation generally address a specific demographic that is underrepresented in chemistry or science. Opinion Leaders and Decision Makers In the literature and in the interviews of the landscape study, there were a few cases in which participants held certain positions, including mediators (individuals responsible for communicating science to others)
|
From page 42... ...
This raises questions about how one shapes and uses online media environments for the most effective science communication, and how scientists view communicating online and how it affects public engagement (Besley, 2014)
|
From page 43... ...
. The study of the relationship between social media mentions and the consumption of traditional media is still in its infancy, but it is clear that social media platforms present an important tool in both engagement and dissemination, although the most effective ways to use them to achieve specific goals on specific topics are still under development.
|
From page 44... ...
How communication contexts and individual traits shape information seeking. Annals of the American Academy of Political and Social Science 658(1)
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.