Trust and Confidence at the Interfaces of the Life Sciences and Society Does the Public Trust Science? A Workshop Summary (2015) / Chapter Skim
Currently Skimming:
6 Strategies to Link Knowledge with Action
6 Strategies to Link Knowledge with Action
Pages 33-38
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 33... ...
He said that scientific organizations tend to "just push stories and not engage in true dialogue with people who need information." In public relations, he noted, openness and accessibility are insufficient for building trust alone, science organization must "truly engage." Kean stressed the need to "get into the dialogue early." She said that unlike the past when scientists did not engage with the public on social media and other non-traditional platforms, scientists will not only need to respond to questions and concerns, they will need to initiate discussions in order to become effective curators of those discussions. Not only do scientists fail to engage on these popular platforms thereby losing opportunities for discussion with the public.
|
From page 34... ...
RESPECTING AND ADDRESSING VALUES Rose McDermott of Brown University underscored the need to recognize and act on the reality that cultural and religious factors compete with science for a place in the public's value system. To be successful in communicating and building trust, she said scientists must learn to work effectively in this landscape to earn privileges in the public's diverse and complex value systems.
|
From page 35... ...
Session Goal: On the basis of the presentations and discussions of Day 1 and the morning of Day 2, outline the three most effective things that the scientific community can do to foster public trust in the topic. Question 1: On a scale of 1–10, 1 meaning enjoys poor public trust and 10 meaning enjoys high public trust, where do you think this topic falls?
|
From page 36... ...
However, because the field is generating public attitudes and perceptions that are developing quickly, the group believed that a more structured approach to assessing public knowledge of synthetic biology is needed and that these efforts would help scientists to follow evolving conversations and public attitudes as they develop. Shugart conveyed the group's belief that because of uncertainty about the field in the scientific community there is tension about whether communication efforts should aim to get the public to "embrace the technology" or the efforts should simply convey information.
|
From page 37... ...
One strategy that the group identified to improve public trust related to breastcancer screening was for the scientific community to work toward improving methods of presenting different levels of evidence to the public. Like the other breakout groups, this group felt that it is important to engage the mass media to a greater extent on these issues than is now the case.
|
From page 38... ...
Kramer reiterated earlier observations concerning the need for scientists to understand and respect the public's values and the need for health-care providers to be trained better to explain the tradeoffs of screening to patients in a respectful manner. During the question and answer period that followed the breakout session reports, Phyllis Pettit Nassi of the Huntsman Cancer Institute said that if scientists do not engage with people who work with communities and bring member of the public to the discussion table, scientists end up talking to themselves.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.