Applying a Health Lens to Business Practices, Policies, and Investments Workshop Summary (2016) / Chapter Skim
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6 Investing in People and Partnerships to Create Healthy Communities
6 Investing in People and Partnerships to Create Healthy Communities
Pages 61-74
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From page 61... ...
Highlights from this session are provided in Box 6-1. GSK: BUILDING HEALTHY COMMUNITIES GSK is a global health care company that discovers and develops medicines, vaccines, and consumer health care products.
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From page 62... ...
• roadening the health lens in the business community is a challenge when B different parts of the company handle philanthropy, corporate social respon sibility, or sustainability. Activities that contribute to improved population health may exist without recognition that stimulating engagements beyond health as health care would raise awareness and potentially broaden impact (Baase, Baxter)
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From page 63... ...
and the University of Wisconsin Population Health Institute as part of the County Health Rankings and Roadmaps.2 This logic model makes clear that 80 percent of our health is influenced by factors outside the physician's office, including factors upstream in communities. Easter explained how all of these insights have influenced the dramatic redesign of GSK's philanthropic focus in the United States, from access to health care, to access to health.
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From page 64... ...
Care Coordination Although addressing community-based factors is critical for improving health outcomes, and GSK is doing that through its charity, said Easter, it is also important to address clinical care challenges, especially access to care and quality of care issues. Easter explained how GSK is working 3 See http://us.gsk.com/en-us/about-us/us-community-partnerships/gsk-impact-grants (accessed September 17, 2015)
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From page 65... ...
CCNC approached GSK for help to proactively identify populations at risk for negative outcomes. Data scientists and statisticians from GSK worked with the CCNC population health experts, and built predictive analytics to identify at-risk patients, specifically, those at risk for significant drug therapy problems that would result in hospitalizations.
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From page 66... ...
This is a journey, he said, and "we must learn to walk before we can run." BEYOND THE FOUR WALLS: COMMUNITY AND WORKFORCE HEALTH Oziransky discussed the findings from a forthcoming report by The Vitality Institute.5 Over the prior year, The Vitality Institute conducted quantitative and qualitative research, funded by RWJF, to make the linkage between workforce and community health, understand existing community–employer partnerships, and determine what strategies employers use to improve the health of communities and their long-term profitability. Employers are struggling to meet the burden of rising health care costs, Oziransky said.
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From page 67... ...
We knew we had to go outside the workplace to create lasting change, and this meant partnering with stakeholders in Cincinnati, where we were spending a significant portion of our health care dollars and also had some of our largest manufacturing plants." Community health promotion can address drivers of health beyond the workplace through community policies that promote health, address the social determinants of health and the built environment (e.g., housing, green space for exercise, access to healthy food) , and drive social networks, norms, and values toward health, Oziransky said.
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From page 68... ...
At the same time, said Oziransky, the company expects these products and services to be profitable and that they will drive savings in the form of lower employee health care spending. One example of shared value is an extended corporate health strategy, such as that undertaken by BIW.
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Obesity Manufacturing and Obesity Fiure 6-1, editable, color, broadside FIGURE 6-1 Relationship between manufacturing and obesity. On the right, a high prevalence of manufacturing and a high prevalence of obesity are shown in shades of red.
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They can partner with local research institutions, universities, or nonprofit local hospitals that have conducted community health needs assessments, she suggested. If a community is already working with local employers on workplace health promotion, said Oziransky, the community should push to engage them beyond the four walls of the workplace.
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From page 71... ...
Jeffrey Levi of Trust for America's Health observed that large pharmaceutical corporations such as GSK have reach across the entire health care system, including relationships with individual providers. He suggested that companies could invest in educating those within the health community, as well as the public, about population health and the value of business engagement in community health.
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From page 72... ...
. Based on her interviews with companies, Oziransky said that a company's shared value strategy often comes together with its corporate social responsibility strategy.
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From page 73... ...
This requires, of course, that one have half an hour for lunch, and a decent place to go walking. Easter said the GSK initiative in Denver, for example, is a collective impact model looking at individual outcomes, organizational outcomes, and community outcomes.
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