Food Literacy How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop in Brief (2015) / Chapter Skim
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Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? - Workshop in Brief
Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? - Workshop in Brief
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describe the current state of the science concerning the role that consumer education, health communications and marketing, commercial brand marketing, health literacy, and other forms of communication play in affecting consumer knowl edge, skills, and behavior with respect to food safety, nutrition, and other health matters; (2) explore how scientific information is communicated, including the credibility of the source and of the communicator, the clarity and usability of information, misconceptions/misinformation, and the role of policy; and (3)
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FOOD LITERACY AND COMMUNICATIONS CONVEYING SCIENTIFIC INFORMATION CONCERNING FOOD SAFETY, NUTRITION, OR OTHER HEALTH MATTERS: OPPORTUNITIES AND CHALLENGES "We all have these mental models in our heads. Often they are an inch deep and a mile wide.
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reiterated what several speakers had said previously about the very crowded food messaging environment. Added to the crowdedness, she noted, as Chester had, is that many companies marketing to children have yet to align their mascots or licensed media characters with healthy criteria.
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He observed that the problem being addressed was how to support the public in receiving and embracing scientifically valid information about healthy eating in a way that will lead to healthier choices, healthier behaviors, and ultimately healthier living. But immediately, just in defining the problem, he said, another problem emerges: Which information?
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FOOD LITERACY: LOOKING FORWARD "I think every single presentation has focused on the fact that you have to start where people are with the lived reality of their lives and then build whatever it is you want to do from there." -- Cynthia Baur The workshop ended with a final panel discussion among the speakers from all of the sessions. Panelists considered a range of topics from the challenge of addressing taboo issues, like obesity, to opportunities for designing communication environments as opposed to sending single messages.
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Food and Drug Administration with additional support from Abbott Laboratories, Incorporated; Cargill, Inc.; The Coca-Cola Company; ConAgra Foods; Dr Pepper Snapple Group; General IOM Staff Mills, Inc.; Kellogg Company; Kraft Foods; Mars, Inc.; MonsanHeather Cook Gerri Kennedo Food Forum Co-Study Director Administrative Assistant to; Nestlé Nutrition; Ocean Spray Cranberries, Inc.; PepsiCo; Leslie Sim Ann Yaktine and Tate & Lyle. Food Forum Co-Study Director Director, Food and Nutrition Board Anna Bury Research Assistant For additional information regarding the meeting, visit http:// iom.nationalacademies.org/FoodForum.
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