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6 Best Practices and Ethical Approaches for Data Collection and Use - Panel Summary
Pages 31-38

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From page 31...
... As moderator, he introduced the following panelists and gave each of them 5 minutes for opening comments, noting that they had been tasked with addressing a difficult set of issues: • Jennifer Glasgow, chief privacy officer, Acxiom; • Rob Sherman, deputy chief privacy officer, Facebook; • David C Vladeck, professor of law, Georgetown University Law Center, and former director of consumer protection, Federal Trade Commission; and • Helen Nissenbaum, professor of media, culture and communication, and computer science, New York University.
From page 32...
... He noted that Facebook has an internal privacy process similar to the one that Glasgow described for Acxiom. It is referred to as cross-functional, meaning that the team comprises a broad range of stakeholders, including lawyers, engineers, security professionals, and communications experts.
From page 33...
... For example, he suggested that norms need to be developed in a transparent way, with input from the public or some external validation process, and grounded in ethics- and value-based judgments of acceptable practices. He suggested that norms also need to be communicated broadly internally, and rigorously enforced; the norms themselves are valuable only if they are credible to the public, so violation of norms must be dealt with.
From page 34...
... PANEL DISCUSSION The panel discussed a number of topics, including strategies for determining appropriate practices within institutions, re-use of data, resource constraints, and how to translate ethical values into practice. Glasgow described Acxiom's privacy impact assessment (PIA)
From page 35...
... . He also described a more scalable staffing model for resource-constrained organizations, in which a core group is responsible for coordination of privacy activities, with designated individuals embedded in different business units responsible for keeping track of possible privacy issues.
From page 36...
... A participant recalled an earlier theme that people tend not to be good at protecting the privacy of others, suggesting that this is an argument against self-regulation or internal privacy standards. The participant suggested that making internal rules or standards of practice available to the public would enable review by those who do not share the organization's mission.
From page 37...
... Regardless of the success of any individual action, persistence is necessary to make significant progress on building trust. She also suggested that the private sector may begin to face some of the same challenges that the IC has experienced as big data and machine learning continue to pervade business strategies and the concept of notice and choice breaks down.
From page 38...
... 38 PRIVACY RESEARCH AND BEST PRACTICES Nissenbaum suggested that society is already on a path that has strayed from ethical activity; we seem to accept that massive collection and aggregation of data is the proper state of affairs, despite the absence of a rigorous argument for why this is defensible. She noted that it is hard to turn back the clock, but suggested that there might nonetheless be value in revisiting this acceptance.


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