Strategies for Maintaining Air Service (2015) / Chapter Skim
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Pages 23-29
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From page 23... ...
24 chapter four STRATEGIES FOR MAINTAINING AIR SERVICE As a result of years of dedicated work in the airports and airlines industries, the 61 participating interviewees were able to provide detailed information that was of great benefit in identifying effective strategies. SUCCESSFUL TECHNIQUES When asked about strategies for maintaining air service at their facilities, survey respondents emphasized that controlling costs and lowering them as much as possible was of paramount concern.
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25 RAP Airport Statistics • Calendar year 2013 enplanements: 263,246. • Nearby airports: Denver International Airport 398 miles to the southwest, Gillette–Campbell County Airport 157 miles to the west, and Sioux Falls Regional Airport 345 miles to the east.
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26 ski resorts and outdoor recreation in the country, RNO touts itself as the Gateway to Lake Tahoe. The airport board of trustees has five goals, the first of which is to maintain existing service.
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27 Participants in the surveys and interviews noted that when communicating with airports and airlines, it is advantageous to present factual supporting data to assist in outlining a business case. While the question of airport consultants was not directly raised in the survey, two airport managers suggested hiring an air service development firm to assist in not only the attraction of new service but the retention of existing service.
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28 Presenting the relationship with an airline as an economic opportunity may make it more attractive for local economic groups to commit to the relationship as the correlation. After all, an air carrier entering the community is a new business and has the same concerns a new bricks and mortar company would.
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29 MFR Airport Statistics • Calendar year 2013 enplanements: 325,715. • Nearby airports: Eugene Airport 175 miles to the north, Redding Municipal Airport 159 miles to the south, and Del Norte County Airport 111 miles to the southwest.
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30 the three Cs. The exception is an airport where the economy and relative isolation is encouraging a dramatic upturn in air service.
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