Strategies for Maintaining Air Service (2015) / Chapter Skim
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Pages 36-46
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37 APPENDIX B Summary of Responses: Airports ONE-ON-ONE SURVEY QUESTIONS FOR AIRPORTS AND COMMUNITIES Airport Cooperative Research Program Strategies for Maintaining Air Service–One-on-One Questionnaire QUESTION 1: HOW HAVE YOU BEEN ABLE TO MAINTAIN SERVICE FOR YOUR AIRPORT? Typical responses from participants: The three most common responses from airports deal with the three Cs: cost, communication, and community engagement through marketing.
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38 QUESTION 2: WHAT IS YOUR CURRENT LEVEL OF AIR SERVICE? Of the 61 airports surveyed, 53 airports currently have some form of mainline service.
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39 Typical responses from participants: As in the first question, one typical response was to communicate with the airline and the community. The type of issue (i.e., frequency reduction, flight time changes)
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40 QUESTION 12: HOW BEST WOULD YOU DESCRIBE THE FARE ACTIVITY FOR YOUR AIRPORT? Most of the airports responded that local fares are generally at, or just above, competing airports in their region, and continue to increase as a result of a lack of competition and limited capacity.
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41 Tools exist (i.e., Diio) for airports to compile their own data, but more times than not airports relied on consultants to assist them in the data collection.
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42 QUESTION 24: HOW ARE YOU UPDATED AND KEPT AWARE OF SCHEDULE CHANGES AND ADJUSTMENTS FROM THE AIRLINE'S PLANNING DEPARTMENT? The minutia of an airport's flight schedules is just as important as the big picture.
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43 Typical responses from participants: Most airports listed advertising, marketing, and community engagement as their current activities to sustain air service in addition to the importance of keeping costs low. Standard speaking engagements was suggested as a way to educate the community on the basics of air service development.
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44 Unique responses from participants: One airport offered industry standard incentives such as those listed earlier. However, it went one step further and partnered the airline directly with the local tourism marketing group.
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45 QUESTION 35: DO YOU HAVE ANY OTHER EFFECTIVE PRACTICES OR FURTHER WORDS OF WISDOM TO ADD THAT WOULD AID OTHER AIRPORTS WORKING TO MAINTAIN THEIR AIR SERVICE? While the survey questions were intended to capture all of the strategies airports across the country are utilizing to maintain their air service, this question asked respondents to detail if there was something important that had not yet been covered.
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46 Typical responses from participants: Typical community outreach efforts for community partners include the following: convention and visitors bureaus and other tourism organizations, economic development boards and associations, chamber of commerce, at times congressional delegations, specific hotel groups in the area (i.e., advisory groups) , and major industry groups (i.e., petroleum council, energy sector)
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47 QUESTION 41: DESCRIBE THE AIRPORT'S RELATIONSHIP(S) WITH THE LOCAL BUSINESS TRAVEL COMMUNITY Typical responses from participants: Many of the respondents felt they had a positive relationship with the local business travel community.
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