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Pages 105-115

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From page 105...
... 105 As detailed in Chapter 1, this research project employed several research methods to explore the concept of integrating both "hard" and "soft" factors in the analysis of intercity travel demand into one, unified approach -- an approach that assumes the existence of several alternative scenarios for the background market conditions in the future. Central to this research is the concept that one, single vision of what the future holds cannot be predicted, but the research team can create alternative scenarios for different underlying markets -- all of which directly acknowledges uncertainty as an integral part of the analysis of future travel behavior.
From page 106...
... 106 Intercity Passenger Rail in the Context of Dynamic Travel Markets 10.1.2 How Do the Factors Interact? How cultural values interact with more traditional indices of transportation service levels and costs should be explored in some detail in further research.
From page 107...
... Bringing It All Together: Where Do We Go from Here? 107 air fare is also consistent with patterns reported in Chapter 9)
From page 108...
... 108 Intercity Passenger Rail in the Context of Dynamic Travel Markets 10.2 Major Conclusions from the Project 10.2.1 Major Themes Revealed Are Millennials a Market That Can Be Taken for Granted? The results of this research should pose an immediate warning against any broad assumption that the future preferences of the millennial generation will automatically facilitate a growth in rail as this cohort group proceeds through the life cycle.
From page 109...
... Bringing It All Together: Where Do We Go from Here? 109 Future Markets for Intercity Rail A major conclusion of this NCRRP project is that the next market for growth in intercity rail would come from diversion from the automobile -- more than any diversion from bus, and more than any diversion from air.2 As noted previously, this stems from the dominance of auto trip making in the study areas.
From page 110...
... 110 Intercity Passenger Rail in the Context of Dynamic Travel Markets choice, though the exact ranking is somewhat different between modes. In the application of the scenario testing tool in Chapter 6, issues of privacy and issues of auto orientation dominated in the creation of the four underlying scenarios.
From page 111...
... Bringing It All Together: Where Do We Go from Here? 111 satisfied with their auto-oriented lifestyles, and not very likely to become consistent rail customers in the future.
From page 112...
... 112 Intercity Passenger Rail in the Context of Dynamic Travel Markets or race. Market segmentation reveals that within such a category (e.g., age)
From page 113...
... Bringing It All Together: Where Do We Go from Here? 113 effort, and focused attention.
From page 114...
... 114 Intercity Passenger Rail in the Context of Dynamic Travel Markets preferences could actually come about [Others suggest that, by contrast, raising the customer's expectation about an attribute, and then failing to live up to that expectation, may be among the worst of possible outcomes. Personal communication with W
From page 115...
... Bringing It All Together: Where Do We Go from Here? 115 most trips are made by car in this country.

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