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From page 14...
... 14 Chapter 2 concerns a review of the key lessons learned from the literature review, which is presented in full in NCRRP Web-Only Document 2, and documents the data collection process, including the surveys undertaken in conjunction with the project, and presents an overview of the results. 2.1 Highlights from the Project Bibliography This research project included an extensive literature review, which is presented in its entirety in the project bibliography in NCRRP Web-Only Document 2.
From page 15...
... Previous Research and the Collection of New Data 15 generation. In the view of others, it represents the result of bad economic conditions for many members of the millennial generation [see, for example, Ralph (2015)
From page 16...
... 16 Intercity Passenger Rail in the Context of Dynamic Travel Markets Davies Gleave produced a series of methodological reports for US DOT, one of which is titled, HSIPR Best Practices: Ridership and Revenue Forecasting. Some of the key concepts recommended in that report re-appear in the FRA's Project CONNECT, which includes a travel forecasting model that breaks out diversion to rail from auto, direct air, and connecting air services.
From page 17...
... Previous Research and the Collection of New Data 17 attitude, subjective norm, and perceived behavioral control. An ambitious attempt to integrate a very wide variety of physical and cognitive processes was proposed by Spears et al.
From page 18...
... 18 Intercity Passenger Rail in the Context of Dynamic Travel Markets developed with this critique in mind. And, finally the thoughtful article "Statistical Properties of Integrated Choice and Latent Variable Models" by Vij and Walker (2015)
From page 19...
... Previous Research and the Collection of New Data 19 concluded that "No effects on environmental behavior from factual knowledge was found." Likewise, Line et al.
From page 20...
... 20 Intercity Passenger Rail in the Context of Dynamic Travel Markets An excellent introduction to segmentation for anyone involved in transportation analysis is provided by TCRP Report 36: A Handbook: Using Market Segmentation to Increase Transit Ridership (Elmore-Yalch 1998)
From page 21...
... Previous Research and the Collection of New Data 21 no preexisting sample existed and the entire sample was purchased from a commercial sample provider. Data Cleaning and Sample Size A total of 6,184 completed surveys were collected.
From page 22...
... 22 Intercity Passenger Rail in the Context of Dynamic Travel Markets 2.2.5 Design of the Survey Instrument The survey instrument was created during a several-month process to ensure that it contained all of the data-gathering activity required for the development of the new ICLV models, and for the development of the new NCRRP long-distance attitudinal models. Examples of the kinds of data collected are shown in Figure 9.
From page 23...
... Previous Research and the Collection of New Data 23 approaches that can accommodate attitudinal factors to better understand how those attitudes influence choice behavior beyond level-of-service variables. This is done using advanced models that can estimate latent factors and segments that are driving different choice behaviors.
From page 24...
... 24 Intercity Passenger Rail in the Context of Dynamic Travel Markets Figure 12. Age distribution.
From page 25...
... Previous Research and the Collection of New Data 25 As might be expected, respondents decided to take different modes depending on how many other people were in the party, such that traveling with just one additional person increased the chance of traveling by car quite strongly. Specifically, Figure 15 shows that only 44% of those traveling alone took a personal car and 20% traveling alone went by train, making it the second most common travel mode among this group.
From page 26...
... 26 Intercity Passenger Rail in the Context of Dynamic Travel Markets Atudinal Variable Mean Std. Devia on I enjoy being out and about and observing people 5.53 1.27 I like a neighborhood where I can walk to a village center 5.32 1.57 If everyone works together, we could improve the environment 5.95 1.27 Value having a private home with separaon from others 5.00 1.62 Value living in a community with mix of people and backgrounds 5.05 1.49 I feel I am less dependent on cars than my parents 3.42 1.88 I need to drive a car to get where I need to go 5.18 1.73 I love the freedom and independence I get from car 5.73 1.44 It is important to me to control the radio and the air condioning 4.90 1.47 I would prefer to borrow, share, or rent a car just when I need it 2.56 1.70 I feel really stressed when driving congeson in big cies 4.64 1.80 With driverless cars I would be less likely to travel by rail or bus 3.95 1.65 On a train or a bus with people I do not know is uncomfortable 3.11 1.62 I don't mind traveling with people I do not know 4.64 1.59 The process of going through airport security is stressful 4.42 1.70 Important to me to receive email or text updates about trip 5.15 1.47 Using a laptop, tablet, or smartphone is important to me 5.28 1.43 I could deal with the schedules offered by the train 4.89 1.51 I would need the flexibility of a car at my desnaon 4.28 2.07 Geng to the train staon is inconvenient 4.07 1.87 Sharing a car with others for such a trip seems unpleasant 3.93 1.73 Esmate cost of train more than the cost by car 4.94 1.63 Esmate cost of bus more than the cost by car 3.67 1.77 Esmate cost of train more than the cost by bus 5.42 1.40 Worry about personal safety/disturbing behavior Bus 4.15 1.68 Worry about personal safety/disturbing behavior Train 3.50 1.61 Worry about personal safety/disturbing behavior Air 3.45 1.67 Worry about personal safety/disturbing behavior Car 2.75 1.60 Concerned about flexibility of schedules Air 4.85 1.60 Concerned about flexibility of schedules Bus 4.81 1.52 Concerned about flexibility of schedules Train 4.69 1.54 Compared to car, I would be less red and stressed by air 4.13 1.78 Compared to car, I would be less red and stressed by bus 3.93 1.68 Compared to car, I would be less red and stressed by train 4.94 1.61 Difficult for me to get from train staon to where I need to go 3.83 1.82 Worry about crime or unruly behavior at the train staon and train 3.17 1.59 I would feel uncomfortable being on the train with strangers 2.80 1.51 Having to be with people whose behavior I find unpleasant 3.86 1.57 It might be unsafe to make this trip by train 2.75 1.46 People whose opinion I value would approve of the train 5.06 1.42 My friends and coworkers usually take the train 3.80 1.62 My family would approve of my taking the train 5.10 1.51 Most people who are important in my life would take the train 3.44 1.93 I could easily take the train for this trip 5.40 1.87 How possible is it to take the train for this trip 5.75 1.66 How efficient to take the train for this trip 4.54 1.93 How pleasant to take the train for this trip 5.00 1.60 I would definitely consider taking the train for this trip 5.04 1.90 How likely for you to take the train for this trip 3.84 2.06 Table 5.
From page 27...
... (continued on next page) Table 6.
From page 28...
... Table 6. (Continued)
From page 29...
... Table 6. (Continued)

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