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From page 30...
... 30 In the first half of this chapter, key survey responses are reviewed in terms of gender and age. The second half presents the segmentation of the full sample not into predefined categories (e.g., gender and age)
From page 31...
... Survey Results by Demographics, Region, and Market Segment 31 Figure 16. Mode choice by age.
From page 32...
... 32 Intercity Passenger Rail in the Context of Dynamic Travel Markets propensity to ride trains as older respondents, at about 11% of this sample. However, important variations occur in the choice of intercity bus.
From page 33...
... Survey Results by Demographics, Region, and Market Segment 33 sample gathered for a study for TransitCenter (Figure 21)
From page 34...
... 34 Intercity Passenger Rail in the Context of Dynamic Travel Markets the younger generation has major concerns about traveling with people they do not know, and the disturbing behavior that might be associated with it. In a similar pattern, females consistently report greater concern for their personal safety and being less comfortable traveling with others during a long-distance trip than do males (Figure 24)
From page 35...
... Survey Results by Demographics, Region, and Market Segment 35 and less experienced in travel seems to be associated with higher levels of concern. To further explore the idea that experience with intercity travel is negatively related to worrying about travel, the research team correlated the total number of reported intercity trips (e.g., experience with intercity travel)
From page 36...
... 36 Intercity Passenger Rail in the Context of Dynamic Travel Markets as part of the West Coast sample. NEC participants had to live in the larger metropolitan area of either Boston, New York City, Philadelphia, or Washington, DC.
From page 37...
... Survey Results by Demographics, Region, and Market Segment 37 were more likely to visit friends and relatives (40% versus 50%, respectively) , whereas West Coast respondents were much more likely to be on vacation than East Coast respondents (51% versus 36%, respectively)
From page 38...
... 38 Intercity Passenger Rail in the Context of Dynamic Travel Markets Concern for Privacy and Safety by Coast Figure 29. Slightly greater concern for privacy and safety on buses among West Coast sample.
From page 39...
... Survey Results by Demographics, Region, and Market Segment 39 analysis methods achieve this by using an a priori segmentation approach based on demographic variables such as income, gender, or age, the goal of latent class cluster (LCC) analysis is to identify groups based on latent variables such as attitudes, preferences, values, or personality differences (Magidson and Vermunt 2005)
From page 40...
... 40 Intercity Passenger Rail in the Context of Dynamic Travel Markets a data-driven analysis method based on latent variables, it allows researchers to identify subgroups that are based on distinct psychological profiles that go beyond simple concerns for travel time and costs. 3.3.2 Results Predictive Variables The modeling effort started with a large number of variables ("indicators")
From page 41...
... Survey Results by Demographics, Region, and Market Segment 41 Indicator Variables R2 Worry about personal safety/disturbing behavior -- train 52% Vehicle available 45% I would definitely consider taking the train for this trip 43% How efficient would it be to take the train for this trip 41% How likely would it be for you to take the train for this trip 40% How pleasant would it be to take the train for this trip 38% If made trip by train -- I would worry about crime or unruly behavior at the train sta­on and on the train 36% Worry about personal safety/disturbing behavior -- air 30% I love the freedom and independence I get from owning one or more cars 28% Worry about personal safety/disturbing behavior -- bus 28% If made trip by train, I might have to be with people whose behavior I find unpleasant 27% If made trip by train, I would feel uncomfortable being on the train with strangers 26% My spouse/partner/family would approve of my taking the train to go to Boston 26% It might be unsafe to make this trip by train 25% Most people whose opinion I value would approve of my taking the train to Boston 24% I need to drive a car to get where I need to go 24% If I wanted to, I could easily take the train for this trip 23% The idea of being on a train or a bus with people I do not know is uncomfortable 22% If made trip by train -- It would be difficult to get from the des­na­on sta­on to where I need to go 21% If they had to make this trip, most people who are important in my life would take the train 20% I could deal with the schedules offered by the train for this trip from my home to my des­na­on 19% I would need the flexibility of a car once I arrive at my des­na­on 18% My friends and coworkers usually take the train when they travel to Boston 18% Rather than owning a car, I would prefer to borrow, share, or rent a car just for when I need it 17% Compared to car, I would be less ­red and stressed if I took the trip by train 16% Concerned about flexibility of schedules -- train 16% If prefer not to go by train for this trip, I strongly prefer to go by car 14% Rate how possible it would be for you to make this trip via train 14% Concerned about flexibility of schedules -- bus 14% I feel I am less dependent on cars than my parents are/were 14% If prefer not to go by train for this trip, I strongly prefer to go by bus 13% Ge’ng from my home to the train sta­on is inconvenient 12% License 12% Age 2% Table 7. Indicator variables and variance explained.
From page 42...
... 42 Intercity Passenger Rail in the Context of Dynamic Travel Markets Open to Rail (30%) The largest potentially positive segment identified in the sample is the Open to Rail segment.
From page 43...
... Survey Results by Demographics, Region, and Market Segment 43 group, they are mostly White and male, are well-educated, have a high household income, and have, relatively, many vehicles in their household. They are not ideologically opposed to train travel and their unwillingness to use the train or bus is not driven by privacy or safety concerns as they do not worry about crime or being around other people when traveling.
From page 44...
... 44 Intercity Passenger Rail in the Context of Dynamic Travel Markets compared to West Coast respondents (23%)
From page 45...
... Top ranked in row 2nd ranked in row 3rd ranked in row 4th ranked in row 5th ranked in row Cluster Characteristics Open to Rail Cars for Convenience Curious but Cautious Rail Rejecters Young Urbanites Cluster Size 30% 29% 15% 15% 11% Demographics % under 35 16% 12% 34% 23% 39% % Female 51% 47% 59% 60% 60% % Hispanic 4% 3% 9% 6% 10% % White 84% 86% 71% 80% 68% % Full-Time Employed 55% 50% 56% 47% 47% % $75k or more Household Income/Year 73% 71% 55% 60% 36% % College Graduates or higher 78% 73% 62% 59% 67% % With Kids at Home 26% 25% 39% 33% 20% Average Number of Vehicles in Household 2.0 2.1 1.8 2.0 0.7 % Owns Car 98% 98% 86% 90% 24% Recent Trip Average Party Size 2.4 2.4 2.7 2.8 2.2 Average Trip Length (days) 3.4 3.4 3.5 3.5 3.7 % Personal Car 57% 84% 67% 85% 23% Mode Choice % Rental Car 4% 3% 10% 5% 10% % Bus 8% 3% 8% 3% 33% % Rail 22% 1% 9% 0% 22% % Airplane 6% 8% 4% 5% 8% Purpose % Business 17% 13% 20% 14% 14% % Vacation 38% 34% 42% 40% 34% % Visit Friends or Relatives 49% 49% 49% 45% 56% Car Ownership Average Number of Vehicles in Household 2.0 2.1 1.8 2.0 0.7 % Owns Car 98% 98% 86% 90% 24% Key Attitudes I feel I am less dependent on cars than my parents are/were 30% 16% 37% 14% 70% Rather than owning a car, I would prefer to borrow, share, or rent a car just for when I need it 11% 7% 25% 8% 58% The idea of being on a train or a bus with people I do not know is uncomfortable 7% 13% 45% 57% 9% Worry about personal safety/disturbing behavior on train 6% 7% 84% 81% 17% Worry about personal safety/disturbing behavior on bus 33% 29% 91% 89% 33% I like to live in a neighborhood where I can walk to a commercial or village center 79% 69% 81% 66% 84% In choosing my next home I would value having a private home location with adequate separation from others 63% 66% 75% 76% 47% In choosing my next home I would value living in a community with a mix of people from different backgrounds 70% 54% 69% 48% 74% Prefer living in urban environment 32% 16% 29% 18% 61% I enjoy being out and about and observing people 88% 80% 84% 75% 78% Compared to car, I would be less tired and stressed if I took the trip by train 90% 54% 82% 39% 73% I could deal with the schedules offered by the train for this trip from my home to my destination 91% 49% 80% 36% 75% I would need the flexibility of a car once I arrive at my destination 30% 68% 63% 77% 17% Most people whose opinion I value would approve of my taking the train to my destination 91% 47% 83% 26% 69% If I wanted to, I could easily take the train for this trip 97% 56% 92% 43% 85% Table 8.

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