Practices to Develop Effective Stakeholder Relationships at Smaller Airports (2015) / Chapter Skim
Currently Skimming:
Pages 23-33
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 23... ...
24 chapter three SURVEY AND INTERVIEWS BACKGROUND This study included a survey and interviews designed to help identify practices, tools, and techniques for engaging stakeholders at small airports. A geographically diverse group of 32 airports was invited to participate in the on-line survey.
|
From page 24... ...
25 Airport Location Type Ada Municipal Ada, OK General Aviation–Local Camarillo Camarillo, CA General Aviation–National Chino Chino, CA General Aviation–National Everett–Stewart Union City, TN General Aviation–Local Harry Stern Wahpeton, ND General Aviation–Local Jack Edwards National Gulf Shores, AL General Aviation–Regional Jackson County Reynolds Field Jackson, MI General Aviation–Regional Laconia Municipal Laconia, NH General Aviation–Regional McKinney National McKinney, TX General Aviation–National Morristown Municipal Morristown, NJ General Aviation–National Naples Municipal Naples, FL General Aviation–Regional San Bernardino International San Bernardino, CA General Aviation–Regional Scottsdale Scottsdale, AZ General Aviation–National Sedona Sedona, AZ General Aviation–Local Smyrna Smyrna, TN General Aviation–National University of Oklahoma Max Westheimer Norman, OK General Aviation–Regional Venice Municipal Venice, FL General Aviation–Regional Asheville Regional Asheville, NC Air Carrier–Non hub Central Nebraska Regional Grand Island, NE Air Carrier–Non hub Columbia Regional Columbia, MO Air Carrier–Non hub Florence Regional Florence, SC Air Carrier–Non hub Friedman Memorial Hailey, ID Air Carrier–Non hub Golden Triangle Columbus, MS Air Carrier–Non hub Huntington Tri-State Huntington, WV Air Carrier–Non hub Northwest Arkansas Bentonville, AR Air Carrier–Small hub Redding Municipal Redding, CA Air Carrier–Non hub Roanoke–Blacksburg Regional Roanoke, VA Air Carrier–Non hub Roswell International Air Center Roswell, NM Air Carrier–Non hub Tri-Cities Pasco, WA Air Carrier–Non hub TABLE 1 STAKEHOLDER GROUPS Users 10 Policymakers 10 Tenants 5 Economic Stakeholders 3 Government 1 General Public 0 Service Providers 0 FIGURE 13 Top ranked group in importance by number of airports. Users 19 Tenants 16 Policymakers 10 Economic Stakeholders 5 Government 4 Service Providers 1 General Public 0 FIGURE 14 Top two ranked groups in importance by number of airports.
|
From page 25... ...
26 Figures 16–22 provide a summary of answers to Questions 4–10. Observations from answers to Questions 4–10 included: 1.
|
From page 26... ...
27 FIGURE 19 Extent of engagement (number of airports) group: Economic development.
|
From page 27... ...
28 • City/county website with information about the airport • Social media such as a Facebook page and Twitter • Airport newsletters • E-mail subscriptions with e-blasts to tenants and users • Use of tenant cell phone numbers to disseminate critical information • Direct mailings to airport neighbors • Providing users and tenants with timely construction/airport status updates using Twitter • Mobile message boards • Tenant newsletter • Use of a public relations firm to disseminate the message • Regular meetings by airport management with tenants and user groups • Active participation by airport management in city/county council meetings • Active participation by airport management with tourism industry groups • Informal discussions with pilots to solicit their feedback on airport services • Formation of airport advisory groups • Open door policy for airport management to talk with general public • Airport management meetings with airport neighborhood groups and individuals on their "turf" • Public workshops in connection with master plans and noise compatibility studies • On-line surveys • Monthly coffee talks with the general public • Face-to-face meetings with FAA, TSA, and state aviation officials • Formation of focus groups to address specific issues • Participation by airport management on local boards such as the Economic Development Council • Participation by Economic Development Council members on the Airport Board • Guided airport tours for neighborhood groups, policymakers, and economic development groups • Luncheons with brokers and bankers • Legislative forums for elected officials • Blood, coat, and/or food drives at the airport • Ribbon cuttings • Annual holiday receptions • Regular luncheons with tenants • Public aviation events such as fly-ins, antique aircraft, festivals • Programs to reach out to youth such as Boy Scouts and Young Eagles • Tenant pot luck luncheons rotated among tenants • Seasonal tenant appreciation day • Fish fry for the Rotary Club. Observations from answers to Question 11 included: 1.
|
From page 28... ...
29 1 (high)
|
From page 29... ...
30 • The perception of those surveyed is that the effectiveness in engagement with the general public and airport neighbors is less than other stakeholder groups. During the interviews, several airport directors indicated that engagement with airport neighbors is oftentimes reactive; for example, noise complaints, and the concern of the stakeholder cannot always be satisfied.
|
From page 30... ...
31 • Development and monitoring of positive working relationships and partnerships, open communication, inviting input into the process by those potentially affected, and education and outreach all aid in the successful outcome of the airport and its operations. • The key to successful development of an airport is to have the backing and support of all stakeholder groups.
|
From page 31... ...
32 Economic Development Agencies • Partner to bring events to the community that promotes the area or region through air travel. • Demonstrate the airport's positive economic benefit and job creation.
|
From page 32... ...
33 • Treat the airport's day-to-day service providers as if they are part of the airport family. • High-quality consultants add credibility to the airport and are critical when dealing with airport neighbors.
|
From page 33... ...
34 6. Educating stakeholders about the airport's services, value of the airport, and airport operational requirements is important.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.