Practices to Develop Effective Stakeholder Relationships at Smaller Airports (2015) / Chapter Skim
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Pages 49-52
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50 CONCLUSIONS This synthesis provides a summary of observations from a literature review, survey, interviews, and case examples. Although all airports are different and have a variety of challenges and stakeholder issues, some common themes were observed relative to airport stakeholder relationships and engagement, which are discussed in this chapter.
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51 • Airport neighbors and the general public can be significantly affected by the airport and vice versa. This is particularly the case with aircraft noise or airport expansion plans that might encroach on land adjacent to the airport.
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52 – Social media – Airport newsletters – E-mail subscription with e-blasts to tenants and users – Direct mailings to airport neighbors – Mobile message boards – Use of a public relations firm to get the message out. • Direct engagement – Regular meetings with tenants and user groups – Active participation in city and county council meetings – Active participation in tourism industry groups – Informal discussions with pilots to solicit their feedback on airport services – Formation of airport advisory groups – Open door policy for airport management to communicate with the general public – Airport management meetings with airport neighborhood groups and individuals on their "turf" – On-line surveys – Monthly coffee talks with general public – Face-to-face meetings with FAA, TSA, and state aviation officials – Public workshops in connection with master plans and noise compatibility studies – Formation of focus groups to address specific issues – Participation by airport management on local boards such as an economic development council – Participation by economic development council members on the airport board – Guided airport tours for neighborhood groups, policymakers, and economic development groups – Luncheons with brokers and bankers – Legislative forums for elected officials – Use of airport ambassadors.
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53 measurement of performance for such work and initiatives. This apparent lack of a systematic effort to assess performance in this area is perhaps one area for further research.
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