A Guide for Public Transportation Pandemic Planning and Response (2014) / Chapter Skim
Currently Skimming:
Pages 35-40
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From page 35... ...
35 C H A P T E R 7 Communication is always a challenge during a disaster, in part because it is more art than science. Crisis and emergency risk communication is the effort by experts to provide information to allow an individual, stakeholder, or an entire community "to make the best possible decisions about their well-being" within "nearly impossible time constraints" and help people ultimately to accept the "imperfect nature of choices" during the crisis, according to Crisis and Emergency Risk Communication, 2012 edition published by the CDC, page i.
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From page 36... ...
36 A Guide for Public Transportation Pandemic Planning and Response • Create action steps in threes or fours, if appropriate. • Repeat messages frequently using many different delivery methods.
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From page 37... ...
Crisis and Emergency Risk Communication 37 media, to quickly identify information, concerns, and trends, and to then rapidly and aggressively respond to those rumors. Consistency Is Important Public information officers should ensure that all messages that are released from all sources are consistent.
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From page 38... ...
38 A Guide for Public Transportation Pandemic Planning and Response Crisis and Emergency Risk Communication The CDC's Crisis and Emergency Risk Communication, 2012 edition, is an essential guide for those needing to learn how to communicate effectively with the public during a crisis. Additionally, they provide webinars and on-demand training based on this document at no charge.
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From page 39... ...
Crisis and Emergency Risk Communication 39 Use communication channels most appropriate to the organization's target audience. Using only radio, television, and the newspapers will not suffice in today's culture, especially when the information is time critical.
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From page 40... ...
40 A Guide for Public Transportation Pandemic Planning and Response Notices on route changes, curtailed and additional services (e.g., transportation to medical services) , rapid response, social distancing guidance, and other information can be effectively communicated using social media.
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