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Pages 167-179

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From page 167...
... Page 9-1 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 builds upon the themes of communication that were introduced in earlier chapters and focuses on strategies to inform and publicize the transportation resources developed during your community's improvement endeavor. An effective communications approach -- one that is tailored to veterans, service members, and their families -- is essential for ensuring the success of your efforts.
From page 168...
... Page 9-2 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " Levels of Communication Putting it out there: Make information available to the public.
From page 169...
... Page 9-3 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " provide for veterans.
From page 170...
... Page 9-4 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " TIP In many cases, effective and targeted communication is free or low cost, as demonstrated in the tables in the Tools section, so don't let limited funding be a barrier to good and frequent communication!
From page 171...
... Page 9-5 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " An example of a web widget from the �ield: The Inland Southern California VTCLI project, using its branded name Vet Link, developed a simple logo badge that is being used by its partner organizations to increase the project's visibility.
From page 172...
... Page 9-6 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " QR Generators include: www.kaywa.com www.qrstuff.com www.the-qrcode-generator.com Do you have a QR reader application installed on your smartphone?
From page 173...
... Page 9-7 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " For example, by searching for #veterans inside Twitter, you'll see the "tweets" from all the users using this hashtag.
From page 174...
... Page 9-8 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now? " Chapter 9: Community Tools 9.1 Messages for Specific Audiences 9.2 Communicaon Tools Matrix
From page 175...
... Page 9-9 9.1 Messages for Specific Audiences Audience Groups Types of Potential Messages Riders and Potential Riders General service information: what services exist, where they travel, fares, eligibility, schedules, how to access services, how to get more information Services changes/updates Input Opportunities Destination-based Information Young and Student Veterans Destination-based information Older Veterans Eligibility requirements for various services; special fares; information about medical and healthcare destinations Veterans with Disabilities Eligibility requirements for various services; special fares; accessible vehicle information Minority Veterans Destination-based information Active Duty Military Members How to travel to and from base, destination-based information Caregivers, Veterans' and Active Duty Members' Family Members Information about educational and medical/healthcare destinations Stakeholder Agencies General service information Services changes/updates Input opportunities Destination-based information Advisory committees Training opportunities: Train-the-trainer opportunities, etc. "Success stories" from your transportation improvement endeavor Features of your improved transportation resources, e.g., "trip discovery" versus "trip booking;" one-call/ one-click information center VA System What transit providers serve VA destinations Veterans Service Organizations What transit providers serve their facility Public Transit Coordination opportunities Medical Facilities and Hospitals What transit providers serve their facility, train-the-trainer opportunities Universities, Community Colleges, and Trade schools What transit providers serve their facility, train-the-trainer opportunities Human and Social Service Agencies What transit providers serve their facility, train-the-trainer opportunities Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Chapter 9 Communication: "Can You Hear Me Now?
From page 176...
... Chapter 9 Communication: "Can You Hear Me Now? " Page 9-10 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families 9.2 Communicaon Tools Matrix Communication Tools Target Audiences Cost Level Placement Place-Based and Printed Tools Rider Guides Riders and Potential Riders Stakeholder Agencies Medium Cost: printing costs; staff time Transit stations; buses; human and social service agencies; government services; college campuses (transfer and/or reentry centers, students centers)
From page 177...
... Chapter 9 Communication: "Can You Hear Me Now? " Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Page 9-11 9.2 Communicaon Tools Matrix (connued)
From page 178...
... Chapter 9 Communication: "Can You Hear Me Now? " Page 9-12 Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families 9.2 Communicaon Tools Matrix (connued)
From page 179...
... Chapter 9 Communication: "Can You Hear Me Now? " Community Tools to Improve Transportation Options for Veterans, Military Service Members, and Their Families Page 9-13 Chapter 9: Additional Resources Bregman, S., TCRP Synthesis 99: Uses of Social Media in Public Transportation, Transportation Research Board of the National Academies, Washington, D.C., 2012, http://www.trb.org/PublicTransportation/Blurbs/167067.aspx.

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