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Pages 4-6

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From page 4...
... 4Air travel markets are comprised of many different demand characteristics that, in the aggregate, result in opportunities for airlines to provide air services at airports that are properly situated to access the markets and equipped to handle airline operation. In the simplest model, air passengers decide where they wish to fly and then choose an acceptable flight that operates from an acceptable airport.
From page 5...
... 5 Demand, Supply, and Choice The demand for air travel is generated by individual decisions by individual consumers. In each market, that demand is manifested through the booking of reservations, the purchase of tickets, and the completion of travel.
From page 6...
... 6time-series basis to identify trends, tendencies, and intervening events. Additional research was conducted to understand how each regional market, and the airports within it, were impacted by trends and changes.

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