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Pages 13-16

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From page 13...
... 13 Airline and airport recycling programs are often initiated by an individual champion or a small group of committed employees, such as a "Green Team." Programs yielding the most impressive results have gained support, buy-in, and leadership across organizations where • Recycling is a corporate value and norm. • Employees take pride in contributing to and improving upon recycling programs.
From page 14...
... 14 Recycling Best Practices -- A Guidebook for Advancing Recycling from Aircraft Cabins organizations have recruited executive sponsors by communicating the financial, marketing, and environmental benefits of a company-wide recycling program, including those summarized in Table 2. Effective executive sponsors establish recycling as an organizational priority and set specific and aspirational goals.
From page 15...
... Best Practice #1. Secure Top-Down and Bottom-Up Commitment to Boost Recycling Participation and Results 15 efforts: from designing and launching a recycling program, to refining and sustaining momentum over time.
From page 16...
... 16 Recycling Best Practices -- A Guidebook for Advancing Recycling from Aircraft Cabins Green Teams and Executive Commitment Jackie Drumheller, Sustainability Manager, started Alaska Airlines' Green Team in 2007. Pilots, flight attendants, purchasing specialists, and administrators all participate on the team.

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