Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers (2013) / Chapter Skim
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Pages 28-42
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23 Lifestyle Factors & Choices that Impact Mobility
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Half of participants have public transit service within 2 blocks of their home. Q12 - How far away is the nearest transit service (e.g., bus stop, park & ride, train station, etc.)
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Those who live alone or are parents living with children are most likely to live in or near "downtown". 25 10% 13% 14% 7% 10% 10% 35% 36% 28% 33% 35% 32% 21% 29% 21% 20% 24% 19% 20% 18% 21% 20% 19% 21% 14% 4% 16% 20% 11% 19% Living w/ spouse or partner Living w/ parents or other family Living with roomates Living alone No children Parents (of children 18 or under living in household)
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Interestingly, there aren't significant differences between car owners and non-car owners when it comes to "downtown" proximity. Home Neighborhood Proximity to "Downtown" (Shown among Car Ownership status)
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Personal Car Ownership and Purchase Plans S9 - Which of the following best describes your car ownership status or plans? TOTAL Boston, MA Chicago, IL San Francisco, CA Seattle, WA Portland, OR Washington, DC Ages 22 to 27 Ages 28 to 34 n= 1000 167 167 167 167 167 167 500 500 Car Owners vs.
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Millennials who are parents were more likely to have bought a car, but only slightly more likely to have moved to suburbs than non-parents. 28 21% 21% 37% 25% 15% 24% Moved to the city Moved to the suburbs Bought a car Parents (of children 18 or under living in household)
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On an attitudinal level, Millennial parents may be more likely to feel freedom in options for how they'd like to live -- with or without a car, in an urban or suburban environment. 29Q23 - How well do these statements describe your attitudes about where you live & your plans for the future?
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Millennial parents may be more likely to "opt-in" to car ownership -- as part of a multi-modal strategy to have options for getting around. Q16 - How often do you use more than one transportation option for getting to a destination?
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Overall, half have lived in the city for less than 5 years, half have been there for 5 or more. Those living in Seattle, with a spouse/partner, roommate were most likely to be "newcomers" to the cities they live in.
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Q22 - Which of the following best describe the reasons you choose to live in this area? I live in this area because… Check All (n varies by sample group)
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Younger Millennials are more likely to stay close to home. 33 Highlighting in chart above shows relative differences in cell values across these transportation options and survey response options.
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Millennials living with roommates were most likely group to describe mobilityrelated options as reason for living where they do. 34 Highlighting in chart above shows relative differences in cell values across these transportation options and survey response options.
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Those without children are more likely to live in an area because of the public transportation options available. 35Highlighting in chart above shows relative differences in cell values across these transportation options and survey response options.
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Current and Future Lifestyle/Setting Plans Q23 - How well do these statements describe your attitudes about where you live & your plans for the future? (% TOP BOX 'Agree strongly')
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Millennial "Hot Spot" Neighborhoods vs. Non-Residents • Using a subset of zip codes considered to be "Millennial Hot Spots" across surveyed cities, 1/3 of the survey sample was defined as living in one of these Millennial "hot spot" neighborhoods.
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