Guidelines for Airport Sound Insulation Programs (2013) / Chapter Skim
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Pages 38-51
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38 Community outreach is the practice of conducting local public awareness activities through targeted community interaction. The community outreach process involves engaging individuals and groups to involve them in planning, delivering, and participating in projects for themselves and the general public.
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Community Outreach 39 to receive federal funding to implement FAA-approved airport noise programs. In addition, airports are required to prepare EISs when planning construction; SIPs that are based on the findings of an EIS are also eligible for federal funding.
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40 Guidelines for Airport Sound Insulation Programs Pew Research Center, a dismal economy, an unhappy public, partisan-based backlash, and discontent with Congress and elected officials have created what Pew calls "a perfect storm of conditions" associated with government distrust.3 The Pew survey, which was published in April 2010, reports that just 22% of Americans say they can trust the federal government almost always or most of the time. A proactive approach to sound insulation programs, one that educates the community and establishes shared expectations, may help reduce trust issues that exist among residential and nonresidential property owners.
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Community Outreach 41 3.2 Participation Sound insulation programs are offered to the public on a voluntary basis. Without willing, eligible participants, sound insulation programs would not exist.
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42 Guidelines for Airport Sound Insulation Programs 3.2.4 Economic Makeup The economic makeup of noise-affected neighborhoods plays an important role in determining what types of community outreach efforts to employ. Depending on the education level, occupation, and household income of the targeted demographic, it may be necessary to adapt the message of collateral materials to increase program understanding.
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Community Outreach 43 sponsors consult with the FAA to determine the required documents necessary for program participation. Required documents vary based on airport size, funding, and the needs of the program.
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44 Guidelines for Airport Sound Insulation Programs Regardless of format or type, effective external informational materials are designed with four basic elements in mind: brand identity, cultural diversity, language, and audience. Brand Identity: Consistent Message, Style, and Tone.
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Community Outreach 45 3.3.3 Sound Insulation Program Information Online Providing information online increases awareness and exposure because it offers an opportunity to provide complete program information to a large audience in one venue. Online formats are convenient and cost-effective, can increase program credibility and awareness, and can provide general or targeted information, depending on the audience.
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46 Guidelines for Airport Sound Insulation Programs 3.4 Communication Successful public engagement leads to public support and smoother program implementation. How a team communicates or engages the public is an important element in the community outreach process.
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Community Outreach 47 3.4.2 Communication with Program Participants Communication with program participants should be consistent, individualized, and frequent.
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48 Guidelines for Airport Sound Insulation Programs numbers indicate the public is online and on-the-go. To keep pace with technology, sound insulation programs use electronic communication as a means to communicate with participants on a much more frequent basis.
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Community Outreach 49 3.5.1 Public Perception Public perception goes a long way in attracting and maintaining program participants and in validating the success of the program as a whole.
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50 Guidelines for Airport Sound Insulation Programs property owners satisfaction surveys by U.S. mail or e-mail.
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Community Outreach 51 examples of community activities hosted by sound insulation programs include paint-a-home events where team members paint homes needing refurbishing, neighborhood and park cleanups where team members remove trash and vegetation to help beautify areas, carnivals and fairs where team members provide free games and food to local residents, and adopt-a-class/family events where team members purchase gifts and goodies for needy children during the holidays. Other community events that may attract media attention include informational meetings and presentations to homeowners, community groups, and agencies.
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