A Framework for Improving Travel Time Reliability (2013) / Chapter Skim
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Pages 39-46
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39 C h a p t e r 4 Overview The central product of the SHRP 2 Project L17 research was a Knowledge Transfer System (KTS)
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40 remains fuzzy, at least in part because related terminology and definitions have changed and broadened over time. Over the years, transportation "operations" has been referred to by a variety of terms, including system operations and management (SOM)
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41 the research, the project team held a "branding workshop" to consider the potential for developing a brand. The workshop reached a consensus that branding TSM&O was not necessary or advisable within this limited project time frame.
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42 In addition to these materials, the TETG identified the strong communication potential offered by a short video. The TETG interest is to ask a respected member of the transportation community to "tell the story" of how TSM&O has assisted the member's agency in its mission.
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43 very supportive of the interest and effort by the project team. The contributions of these transportation professionals were the primary elements of success for Track C activities.
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44 The user community also identified positions and functions within their specific organizations that would fit best into the three identified categories. Business Case Development For each target audience, the user community identified the compelling messages that should be used to support TSM&O.
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45 • Participated in a telephone conference call with TETG members on February 18, 2012, to introduce the project scope and budget and to discuss project progress. • Produced and delivered a first version of the CEO brochure, which included a series of brainstorming, development, and review meetings with SHRP 2 staff and TCC members.
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46 sector, TSM&O is particularly disadvantaged by the lack of supportive curricula. The research team's principal source of information on existing university courses was the FHWA's National Transportation Training Resource (NTTR)
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