Performance Measurement of Transportation Systems: Summary of the Fourth International Conference (2013) / Chapter Skim
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Pages 36-38
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36 BREAKOUT SESSION 3-A Digital Breadcrumbs Mobility Data Capture with Social Media Johanna Zmud, RAND Corporation (Moderator)
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37DIGITAL BREADCRUMBS while walking. Half of the time the respondents indicated they were looking for a brand or chain, rather than a specific location.
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38 performance measurement of transportation systems of POIs was developed by pooling information from different sources, such as Lonely Planet and Wikipedia. Four itineraries were generated for each city.
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