Understanding How Individuals Make Travel and Location Decisions: Implications for Public Transportation (2008) / Chapter Skim
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Pages 123-129
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123 Overview of the Chapter This chapter explores the components of TPB for what the model can tell about what affects individuals' intentions to increase the use of environmentally friendly modes, such as walking and transit. The Internet panel survey in Phase 2 of the project included two sets of questions for the TPB, and these provide the data to allow examination of the relationship between intent and ATT, SN, and SCF about mode change.
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were exposed to different messages and different alternatives. Since it is likely that a tendency to exaggerate will show up from the beginning, when we examine a change in intent or other variables, much of the effect of exaggeration should be eliminated, providing that it is similar in each case.
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125 pendent variables are highly significant. As can be seen in each of the tables, attitude has the largest coefficient.
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126 Statement, Rated on a Seven-Point Scale Mean (SD) For me to have a reliable type of transportation to take to my destination would be: (extremely unimportant to extremely important)
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Relationship Between Normative Beliefs and Subjective Norm In the TPB, SN is influenced by the opinions of other people (the normative beliefs) and the extent to which the respondent cares about the opinions of others (the motivation to comply)
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128 In the TPB, SN is influenced by the control beliefs and the power of each of those beliefs. Table 10-7 in Chapter 10 showed the mean control beliefs; these are shown again in Table 12-9.
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129 public transportation and walking was most closely related to a respondent's attitude. Intent was also related to SN and SCF; these were of similar influence to each other, but smaller influence than attitude.
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