Understanding How Individuals Make Travel and Location Decisions: Implications for Public Transportation (2008) / Chapter Skim
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Pages 37-47
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37 This chapter summarizes the approach taken in this research project. The research was divided into two phases that emphasize different parts of the overall objectives.
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partly because each region had excellent public transportation, as well as many examples of CNs. Both Internet surveys made use of the Resource Systems Group's 40,000-person Internet Survey Cafe panel as a source of panelists.
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• Having to leave friends • Needing space Phase 1 Internet Panel Survey Questionnaire Design After the focus groups were conducted, a questionnaire was developed for the Internet panel survey. The content of the section on the TPB was based largely on the responses from the focus groups, as well as on the literature review and the researchers' expertise.
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has good sidewalks, a mix of housing types (including a mix of townhouses, apartments, condos, and single family dwelling s on quarter-acre lots) , shopping or restaurants within walking distance, and nearby public transit.
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Questionnaire Section Research Objective Section 1: Why respondents moved and why they chose their current home location. Section 2: Nature and transit friendliness of the current neighborhood.
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Phase 2 Survey: Choice of Mode Phase 2 Focus Groups As in Phase 1, Phase 2 started with a series of focus groups to qualitatively explore the concepts that would be the subject of a more in-depth Internet panel survey. There were four focus groups, two in Portland, Oregon, and two in Silver Spring, Maryland.
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Observations from the Phase 2 focus groups can be summarized as follows. • All groups had some difficulty with the concept of responding as if they were in an imaginary neighborhood.
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44 Topic/Model Consideration Responses (Number of Mentions) Exercise (30)
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45 Questionnaire Section Project Objective Section 1: Key respondent demographic variables. Verify variables that define the neighborhood and the demographics, such as type of residence, distance to transit, commercial districts and work, auto ownership, and number of children.
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46 Message 1: Using transit and walking will save money. The cost of a transit fare is small compared with the cost of an automobile, and you can deduct the cost of a pass from your taxes.
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Summary This chapter provided the details of the research plan for this project. The data collection effort occurred in two phases.
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