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Pages 82-90

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From page 82...
... 3 Removing the least correlated statement ("Whether or not I move to a compact neighborhood in the next 2 years is completely up to me") did not change the regression results reported later in this chapter, and so all three measures of SCF were retained.
From page 83...
... Relationship Between Behavioral Beliefs, Outcome Evaluations, and Attitude A more interesting use of the TPB is to examine the factors that affect ATT, SN, and SCF, as these are the more likely components that a policymaker can affect. As described in Chapter 4, the formal TPB suggests that ATT is influenced by behavioral beliefs weighted by outcome evaluations.
From page 84...
... Regression was used to determine the degree of association between the behavioral beliefs and respondents' attitude toward moving to a CN. The results are shown in Table 9-4.
From page 85...
... The magnitude of the regression coefficient indicates that the belief that it would be easy to get to stores and other destinations had the greatest association with a positive attitude toward moving to a CN. This finding is compatible with findings by Waddell and Nourzad that there is a preference for residential areas with walkable access to retail (27)
From page 86...
... moving to a compact neighborhood. That regression is shown in Table 9-6.
From page 87...
... • Seven factors hypothesized to influence attitude towards the behavior that are the products of – behavioral beliefs and – outcome evaluation. • Two factors hypothesized to influence SN that are the products of – normative beliefs and – motivation to comply.
From page 88...
... • Operation between exogenous variables (for indirect measures) • Second exogenous variable (for indirect measures)
From page 89...
... 89 Variable Label Estimate S.E.
From page 90...
... significant and positively associated with SCF were the beliefs that one could get by with "fewer household cars in the coming year" and "less living space in the coming year." A negatively associated belief was that one "would lose touch with current friends." SEM found all of these factors significant, except for the one relating to "less living space." While all of the hypothesized relationships were significant in regression models, there was much variance unexplained in ATT, SN, and SCF. More research will be needed to uncover other contributors to these three constructs.

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