Elements Needed to Create High-Ridership Transit Systems (2007) / Chapter Skim
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Introduction Increasingly, public transit ridership supports a broad range of public policy goals, including air quality improvement, energy conservation, congestion reduction, provision of mobility to the transportation-disadvantaged, access to jobs, and promotion of economic development and sustained growth initiatives. As transit is often undervalued by policymakers as an important component of the local transportation system, attracting and sustaining high demand therefore represents transit's best weapon in the fight for scarce public funding.
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This Guidebook and the accompanying interactive CD have been designed to facilitate an understanding of the full range of actions and initiatives available, and provide guidance on selecting appropriate strategies. The remainder of this chapter (1)
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• TCRP Report 55: Guidelines for Enhancing Suburban Mobility Using Public Transportation (1999) identifies, assesses, and documents current practices used by transit agencies to better serve suburban travel needs; the report also categorizes the different types of suburban environments and discusses the application of types of service to each.
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intended to disseminate information about effective ridership strategies. These initiatives represent another source of information for this study.
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• Chapter 3, Identification of Service Needs and Opportunities, provides guidance related to evaluating existing service needs and identifying market opportunities. This includes identifying gaps/deficiencies in existing services, as well as understanding the characteristics and service needs of different market segments.
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