Public Benefits of Highway System Preservation and Maintenance (2004) / Chapter Skim
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Pages 33-36
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From page 33... ...
22 CHAPTER FOUR MARKETING THE PUBLIC BENEFITS OF MAINTENANCE Many factors undoubtedly contributed to the defeat of Oregon's gas tax increase, as mentioned in chapter three; however, ODOT's campaign to inform and influence public opinion is an important example of marketing maintenance that several analysts have suggested is needed (e.g., Kraft 1998; Niemi 1999)
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From page 34... ...
23 widely circulated report, published from 1983 through 1989, included numerous photographs of facility conditions throughout the city's neighborhoods, taken from viewpoints that citizens and other road users could identify and verify. Also included were estimates of the costs to repair specific problems -- effectively a backlog estimate.
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From page 35... ...
24 in a 1988 referendum voted in favor of the tax increase, although the margin of victory was narrow, fewer than 300 votes out of some 50,000 ballots cast. A less formal use of the techniques embodied in the Cincinnati and Cleveland experiences was reported by a senior military officer who had been responsible for securing Congressional committee approval of budgets for maintenance and renewal of base housing.
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From page 36... ...
25 search is the "price point" at which potential customers are likely to make the decision. In the case of commercial products and services it is the customer's "willingness to pay." This willingness depends on the characteristics of the product.
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