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Pages 26-32

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From page 26...
... 15 CHAPTER FOUR PLANNING AND MARKETING The design of a flexible service follows from its intended role in a transit system's overall service plan, the circumstances that led to its introduction, and the objectives it is intended to serve. These factors are also connected to the way the transit system markets the service.
From page 27...
... 16 Primary Service in Limited Hard-to-Serve Areas By far the most commonly reported use of flexible service is for limited hard-to-serve areas where the flexible service is the only transit service offered. Most of these services have operating hours typical of the transit agency's other local routes.
From page 28...
... 17 FIGURE 3 Evening demand-responsive connector service in Raleigh, North Carolina. • Provide coverage to a spread-out, low-density area -- Many operators have policy mandates and community priorities to cover as much of their service area as possible.
From page 29...
... 18 a lack of sidewalks, a poorly connected street pattern, or severe weather may put a premium on service that does not require passengers to walk to fixed bus stops. MARKETING The marketing methods used to promote and explain flexible services to the public are generally similar to those used for other local transit services.
From page 30...
... 19 FIGURE 4 Productivity of flexible services. Productivity appears to have some relationship to the degree of flexible operation.
From page 31...
... 20 TABLE 8 STANDARDS FOR FLEXIBLE AND FIXED-ROUTE SERVICES Standard (passengers per VRH, except as noted) Transit System Flexible Standard Fixed-Route Standard Sarasota County Area Transit 8.8 for combined flexible and fixed route for one grant-funded service 12–16 Minnesota Valley (request stop)
From page 32...
... 21 Nine transit systems reported that they have discontinued flexible services or reduced the amount of flexible service provided. In some cases, these cuts stem from financial difficulties similar to those that have forced many transit systems to cut overall service.

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